October 9, 2006 I’m getting an increasingly large amount of questions about Google’s Adsense and whether or not they should be implemented on a site. First, let me talk about what Adsense is.

We are all familiar on Google’s Adwords. If not, I will post something on this blog a little later, but to suffice, Adwords is Google’s Pay-Per-Click service. this allows you to place a bid on a word or term, and your site’s link will be placed on a sponsored listing section in Google. Every time someone clicks on your link, you are charged a fee.

These sponsored listings can also appear on other websites that take part in Adsense. This allows for me as a webmaster, to place a piece of code on my site, that will show advertisements for other relevant businesses. When someone clicks on the advertisement from my site, I am given a small compensation. There are sites out there that don’t offer anything more than Adsense, and make a very good amount of money doing so. If you are getting 500,000 hits to your site a month, imagine how many people might click on the ad and in turn put money in your pocket. There is an unnamed site that ranks very very well in Google for various dating terms. They are nothing more than Adsense and links to other dating services and forums. I know personally that they make an average of $30,000 a month. Not bad. But… If I have to get to a site by going through another site, why am I at that site in the first place. Why would I want to waste precious clicking time, navigating more than one site to get to what I want or need? This is a sentiment shared by the majority of the online community, and search engines. I place Adsense on most of my sites, but only in the idea that these advertisements may indeed help my visitors. Of the cuff, I don’t offer an SEO service, but information. There are some good companies out there that do, and I don’t mind sending someone there. But there are a few things to consider when using Adsense. First, it should view well with your site. Try to match color schemes and layout so that it doesn’t stick out like a sore thumb. Also, Try not to place them all over the place or where there should be pertinent information. People are at YOUR site, not someone else’s. Treat visitors as such and the rewards will be better.

Note: Sometimes you will see a banner at the top of my blog for SEO Book. I really like this guy so don’t click on the banner to get to him if interested. It charges him obviously. Click on the link on my sidebar. Goes to the same place.

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