October 9, 2006 A press release is an article written on or about your company, site, product, or whatever. In respect to marketing, this will accommodate the exposure of your writing when promoted to many avenues of online press release viewers and publications . This is a good thing that can lead to a better thing. If someone reads your press release, and then writes an article for a local paper or some other medium, you get that much more exposure. There are press release services ranging from writers to promoters, to both. And depending on the release and amount of work that goes into it, it can be one of the easiest and most inexpensive ways of marketing online. But a good press release is important. Obviously, a press release will bring reader attention to your site. But there are far more benefits to them as well. There are a large number of sites that allow you to search for a press release or related news. That being said, you will want to take the same on-page optimization considerations when compiling your press release. This means good use (not stuffing) of your desired search terms, «internal» linking to pages or services on your site, and a link to your homepage on the press release. The links are especially important because, once distributed, these can, and most often do, provide a one way link to your site. We all know how important that is. You will also want to make sure that the press release grabs the attention. Nobody wants to read boring stories or sales pitches about things they don’t want to hear about. Make it compelling enough to make people want to go to your site. One press release is not enough. It’s a good idea to release one every 30, 60, and 90 days, at a maximum of three or four in total. This will show follow ups on your product, etc. The idea is to make the first press release an introduction to your business and site. The second one should be some sort of show of success or exceptional service offered, perhaps with testimonials. The third should show how well the site is doing, and maybe promote a different service or product following a touch on the previous press release topics. This will show a continuity, and increase the likelihood that someone will not only read and go to your site, but spread the word a little bit more.

In conclusion, a good press release is a very neglected, but extremely rewarding marketing plan that should get as much attention as the «optimization» of your site.

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