October 9, 2006 The online community is a fast one. So marketing online requires that you make use of new and creative avenues on a very mobile basis. One of the coolest thing I like about blogs is that you open your information up to anyone and everyone, giving a good opportunity for visibility. Because of our access to so much information conveniently, we want everything we want and we want it now. And that’s not an unacceptable request. This being the way of the Internet, there are easily hundreds of blog, forums, and newsgroups on which one can post in order to be heard and answered.

One of the coolest of these avenues is Digg.com. Here is a community that allows for a member to read submissions from other members, and decide on whether the submission is spread worthy. These submissions are not necessarily provided by the member, but said member is more or less referring to a story, post, or some form of information from somewhere else on the Internet. That was confusing. Let’s say it like this.

I go to my favorite news site. I read a story that I really liked and felt that it should be shared by all. I go to Digg, (because I’m a member) and I write a blurb like: «This is a really cool post about some guy who won a million dollars and spent the entire earnings on hot-air balloons and slingshots.» I would then link to the original story, and publish it on the Digg site in an appropriate category. Being that the story in our example deals with hot air, it would obviously be in a politics category (lol…seriously though. It would). This will give other members of Digg to check out the story, and decide on whether or not others should read it. They can ignore it, letting the story slip further into the abyss of nothingness, or they can click on a link that says «Digg.» The more «Diggs» a story gets, the more visibility it will receive. Now, this is obviously a great way to get exposure online from a large amount of people from many different areas of interests. In essence, you could post something on your blog or site, and write a blurb yourself for Digg in an attempt to drive traffic. I don’t necessarily disagree with this method of marketing, in fact I sometimes make use of it, but I really don’t like shameless posts for the sole reason of traffic building. I firmly believe there is plenty of useless stuff on the Internet already, and we don’t need anymore. If you choose this method, please be mindful of your fellow surfers. Like your site, any posts you make on forums or whatever other method you use, should be done so in an attempt to educate or share. Putting a link to your site is fine, but please don’t just run around yelling «Click On ME!!!» So check out Digg. When I post something that I believe should really be shared by all, I will post it there. Suffice to say, that’s not too often as I like to be respectful.

Ya know, I think I’m gonna post this one on Digg with a blurb saying that this is a good post on telling others why they shouldn’t shamelessly post on Digg for self gratification…lol. Yeah. I’m gonna do that.

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