October 7, 2006 One of the terms used a great deal in the SEO industry is «PageRank.» PageRank is basically Google’s way of telling how «important» a page is. It is often thought that a good PageRank will inherently mean a good ranking. This is not so…sorta.

Google’s PageRank is determined primarily on quality inbound links, sometimes called «Link Popularity.» There is a neat little explanation of the algorithm used to determine PageRank here for all you math enthusiasts out there. It’s a good read, but gets deep. One thing on this. For your PR to increase, the site linking to you will need to have a good ranking and be a relevant website.

Now, PR does not mean that you will rank higher in Google, it just means that you have the proper criteria for inbound links, which means you will rank higher in Google. Funny huh? There is a lot of debate on whether you should consider a website’s PR before exchanging links with them. Nobody can give an exact answer for sure, because nobody knows. I can tell you that considering the algorithm, and logic, the theory is sound to me.

I do indeed use the PR as a way of seeing if my SEO methods are working. Not the first way, and not the most important, but a way. You can check your, and other site’s PR with Google’s Toolbar.

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