February 20th
Big Giant Beginner’s Guide To SEO
This is a big giant collection of SEO tools and references. I want to give a great deal of credit to Webnauts of www.webnauts.net . He put 98% of this stuff together. Enjoy. I’ll try to update it…
February 6th
Ok, so we all know how important IBL’s are for ranking in Google. I’ve gone over the importance and what factors are taken into account, but one of the most frustrating thing was the idea that you…
December 1st
Link Bait
Well, I’m back from vacation and getting back into the swing of things. Over the large feast, a friend of the family asked about link popularity and what the best method of gaining quality links…
November 22nd
SEO Is Like Cooking A Turkey
In light of the coming holiday, I thought it would be fun to show some of the similarities between SEO and cooking a turkey. 1. You usually wait until it’s crunch time to get started, then…
November 16th
Yahoo! Google, and MSN will agree on the Sitemap protocol previously supported by Google alone. We all know what a sitemap is, and how it helps your site getting indexed. If not read here . The…
November 14th
Because the original list would expand so much, we decided to make it a resource page that won’t get lost in the timeline of a blog. We use a lot of these in our promotion service , so a lot…
November 10th
It’s Veteran’s Day, so we will be taking thing a little light out of respect and reflection. I’m just gonna give a little week in review on some highlights in the SEO news. Marketing…
November 9th
In continuing introductions to the SEO Factor team, we will showcase Aaron Smith. He is versed in SEO, but handles a lot of the logic and landing page layout for optimal marketing and conversion…
November 6th
So often I speak in first person. Not really known by the public, the SEO Factor team is actually more than just myself sitting in my underwear smashing away at the keyboard. So I wanted to shed…
November 3rd
I often speak of the importance of content on a site for SEO. In these talks, the question of placing a certain term on a site a certain amount of times to prove relevancy comes up. This usually…
I can’t express how many times the ‘SEO / Flash’ subject has come up. It’s a very valid issue, and carries a lot of debate. The problem with Flash is the inability for the SE’s to read the text in…
November 2nd
To continue with my recent rants on alt tags, their importance, and proper use, I wanted to further my stance on this subject with Google backing me. Google has been, and continues to work on…
November 1st
I was recently posed the question, “Can any SEO company truly be white hat?” Though some very valid points were argued that the answer is no, I stand by my answer of “yes.” First, the…
October 27th
Alt Tags Lawsuit
If I have to talk about alt tags one more time this month….I will have to….talk about alt tags one more time this month. But I’m not happy about it. Maybe it’s my geographic location, maybe…
Google Co-op released the personal search engine yesterday, allowing you to “index” pages and provide a search results page that will be geared to an area of study you specify. You will notice the…
October 25th
Often times we speak of the time it can take for SEO to take effect and rankings changes. But there is also a part of the puzzle when speaking about new sites (or newly acquired). Tenure can…
October 24th
I recently spoke on the importance of alt tags, and how to properly implement them. The question arose, “how much weight does the alt tag have in reference to ranking?” Well, keeping with the…
October 18th
The following is a link to a post at SEOMoz. Rand started to compile information for on-page optimization efforts, and provided all of us with this invaluable information. Rand’s List of…
October 12th
By Mark Spivey. Below are 11 practical reasons why streaming video should be considered as a vital marketing tool to add to a business website. 1. Limited Screen Space. Computer…
October 10th
Google goes through yet another growth spurt with it’s recent acquisition of YouTube. Eric Schmidt, Chief Executive Officer of Google, justifies the $1.65 billion payment with “Our companies share…
October 9th
I have posted a couple of times on articles/press releases and their seemingly unknown importance. Now I want to discuss optimizing your article/press release, and give you a great deal of…
I’m really not sure where this information is coming from, but I’m getting a lot of clients asking me about poison words. This is an excellent example of a Google Myth. There are no such things as…
A lot of times people ask me where I get my information or where they should start reading to learn more about SEO. I usually reply with a half cocky/half joking “read my blog, it has all you need…
It seems that Yahoo!’s organic listings include not only “relevant” results (and I use quotes for a reason), but they also show a Pay-Per-Click service. Through Search Submit Express you can…
Google filed for a patent recently that would allow for algorithmic ranking, along with the efforts of human editing. This would mean that the build of the work in determining ranking and results…
There are a number of big names in the SEO and online marketing industry. A lot of times I throw them around as answers to “people I would like to meet” or “what source do you have for this…
As with all things in the website world, the idea, practice, and importance of link popularity is always changing. The rule used to simply be, “get as many links as you can from anywhere at all.”…
Sometimes I get so caught up in describing some of the complexities of SEO, I neglect the simple things. So today I think I will discuss internal links. Internal links are any links on a page…
I promise I will write something good and original today. But first, I wanted to give props to Andy Hagans and Aaron Wall of SEO Book for an incredible list of 101 Ways To Build Link Popularity In…
Often times we get so caught up in marketing our site and making it aesthetically pleasing, we forget one of, if not THE most important part of SEO. Content. The search engines can not see…
A press release is an article written on or about your company, site, product, or whatever. In respect to marketing, this will accommodate the exposure of your writing when promoted to many avenues…
So you have an optimized site, have started and continue a good link building campaign, your site is on your business cards, and you tell all your friends about it, but for some reason, it just…
Blogging is an ever-growing method of networking on the Internet. This one, for example, was created to help beginners that I work with in consulting on search engine optimization. It since has…
When optimizing a site, we are faced with many daunting tasks. It’s hard enough to generally optimize a page for “the search engines.” But when we say “the search engines,” what are we talking…
I’m getting an increasingly large amount of questions about Google’s Adsense and whether or not they should be implemented on a site. First, let me talk about what Adsense is. We are all…
In my position as a consultant on SEO, I seem to be getting an increase in the amount of customers asking why their designer had not considered the changes I suggest. Some of these questions are…
I seem to be in a real “talk about marketing” mood this week. To continue with this theme, I want to take a small amount of time to discuss marketing on forums. Forums, in my opinion, can provide…
The online community is a fast one. So marketing online requires that you make use of new and creative avenues on a very mobile basis. One of the coolest thing I like about blogs is that you open…
Optimizing a website is only part of the SEO / SEM process. Once a site is optimized for the search engines, you still have to consider “old-fashioned” ways of marketing your product or service….
Link popularity is a very important aspect of SEO and website promotion. It not only brings traffic to your site, but also helps the validity of your website’s importance in the eyes of Google and…
There seems to be a lot of talk on various blogs and forums (check SEO Book ) that Yahoo! is giving more consideration to inbound links than before. This would be interesting, as that is also the…
Sitemaps are becoming ever important to a website’s success. Generally speaking, a sitemap is just that, a map of your site. Today I will shed a bit of light on what a sitemap is for, and what it…
In creating a website we try to desperately to make something aesthetically pleasing, and there are so many methods to that madness. But the prettier the page, often means the more code we have to…
After reading my last post on CSS and SEO , a buddy of mine asked for a more detailed reason on what exactly about CSS will reduce the amount of code. I figure, “hey, I got a blog. Might as well…
There are a bunch of them. I would like to share some of my favorites. First, though, I would like to say a thing. All tools are not 100%. Nothing is. Tools for SEO are online and rely on…
October 7th
One of the terms used a great deal in the SEO industry is “PageRank.” PageRank is basically Google’s way of telling how “important” a page is. It is often thought that a good PageRank will…
I just read an incredible article on keyword analyzing, and it inspired me to want to share a little about the way I conduct business with my potential clients, and how we should explore all likely…
In the creation of a site, many people make use of frames. Frames are a way of making one page that will stay static, but a chunk of which will be used to call information from other pages. The use…
SEO is a sticky subject sometimes. Many people have been burned by people claiming to be SEO Specialists, and are aprehensive to give another one a shot. There are plenty of resources out there on…
CSS (Cascading Style Sheets) is a very great way to design and layout a site in terms of SEO. We have discussed how the crawlers will read through the HTML of your site and how this helps determine…
I recently read forum post on the three signs of a nightmare client , and was thinking, “wow, I get a lot of problems from customers wanting too much for too little.” I thought it would be a…
We shall now go into the actual code of your site. “Code” is used loosely here as HTML is actually a mark-up language, but we aren’t here to talk that. HTML is the language used to create your…
October 6th
I know there is a lot on this blog, but it just started and I want to get a lot of the basics on here so we can start to get into the good stuff. I’m also gonna try to categorize the basics so that…
We have discussed meta tags and the such. Now we will discuss the content that is on your homepage. The content is in part how the search engines know what your site is all about. They can’t see…
Well. I’m chillin’ out and wanting to make something useful. So, I will use this time to educate others on a piece of SEO. I think first we are going to talk about the Meta tags. No no, let’s start…
I was very recently asked by a friend about alt tags in reference to using them to increase keyword relevancy. I answered, and she wanted to know if it was bad to stuff them with keywords (really…