Posted by admin on Fri, 12/07/2007 — 15:25 in

We’ve all seen the Google log change for Thanksgiving or Christmas, or any other of the many many celebrations. I looked today, specifically, for a Pearl Harbor logo. Hmmm…nothing there. Odd.

I am something of a Pearl Harbor Day appreciator, as it falls on my birthday (I’m a little conceited, so it certainly isn’t vice versa). So I was a little put off when I didn’t see a logo change. I checked around and found one from logoogle.com.

Posted by admin on Thu, 12/06/2007 — 16:38 in

Well crap. I read a post by Aaron Wall of SEO Book on putting your ideas to paper (or whatever the appropriate implementation would be in your case) before someone else does last week and thought to myself, «man, that has happened to me a lot.» And I mean a lot. I just came across an example of someone posting their idea, a while after I had thought about it. But really, it was my fault.

Posted by admin on Wed, 12/05/2007 — 16:29 in

My goodness. You don’t have to look far to find a lot Google bashing in regard to penalizing link sellers. It’s a pretty big topic right now, and you can’t waste countless hours of company-paid time on Sphinn without seeing at least three posts on the subject (umm…I mean after work). A lot of bloggers are pretty upset, and rightfully so, I think. But does the move to penalize bloggers for selling links that pass PageRank make Google evil?

Posted by admin on Fri, 11/30/2007 — 20:22 in

Over this past year, I myself have been the sole SEO in a large company, a freelance SEO, and part of a larger team of SEO’s for another large company. In each of these roles, there are vastly different and different degrees of challenges. Having been, and continuing to fill these roles, I thought it a good idea to answer a client’s question on the best SEO-hiring practices. Do you outsource to a freelancer, hire a firm, or hire in-house? It really all depends on your model and resources. Let’s look at the pro’s and con’s of each.

Posted by admin on Mon, 11/26/2007 — 21:06 in

Everyone knows about the «elevator speech.» It’s what you give when someone asks «what is it you do for a living?» or some other variation of that chit-chat ice-breaker. The idea is to solidify your answer to that question in a nice, pre-packaged (I like hyphens today) response to share your profession in a way that someone could understand exactly what you do within a matter of moments. Hence the name «elevator speech.» It’s most commonly used by an entrepreneur to gain funding by a venture capitalist or as a pitch to a potential client.

Posted by admin on Tue, 11/20/2007 — 20:17 in

Sometimes it’s easy to forget that you own a business, or are advertising it all the time; even when you’re not at work. Especially in an industry that requires so much customer oriented attitude, you should be very mindful of the perception you are putting forth.

Posted by admin on Thu, 11/15/2007 — 14:48 in

Google Blogscoped reported today that, according to Google Trends:

«Apparently, people search for the word “Google” on Google more than they do for “music”, “movies”, “flowers”, even “sex”. And it’s happened in the last couple months.»

Hmmm…in the last couple of months.

Posted by admin on Tue, 11/13/2007 — 20:31 in

Text-Links-Ads has a tool in which you can input a URL, and you will be given an approximate worth of a link purchased. For example, you put in http://www.seo-factor.com and it will tell you that placing TLA on my site isn’t worth the amount of time it would take to implement the code. However, there are a few that return funny results, due to the site in question’s status. For example:

Posted by admin on Mon, 11/12/2007 — 17:09 in