Posted by admin on Tue, 01/29/2008 — 15:29

All this talk about what SEO is, and we haven’t even begun a pitch the idea to a business. But, we got all the basic idea stuff out of the way, let’s talk some numbers.

Appealing To The Masses
Take a look at the Nielsen/NetRatings Report for August 2007. This shows that 4.2 billion searches were conducted at Google in August alone; and that’s only 54% of the search share. Yahoo! and MSN show another 33% of the total number of searches. These three search engines alone made up roughly 6.8 billion of the total searches through a search engine online, and those are the top three.

Spendin’ Money
According to a BIGresearch report just before the 2007 holiday season, it was estimated that 47% of consumers planned to make at least one online purchase. This was up from 36% three years prior. The same report 88.7% of consumers regularly or occassionally examine products online before buying from a store directly. Percentages are great and all, but let’s talk dollars.

Makin’ Money
The U.S. Census Bureau reported $32 billion in ecommerce sales in the first quarter of 2007, which is up 20.7% from the same quarter in 2006.

What Does This Mean For You?
As a business owner of any size, having an online presence should be one of your more important considerations. Further more, making that presence as visible to as many people as possible should be even more important. Having a webiste is one thing, but making sure people see your site is something else. It’s obvious that people use search engines to find what they are looking for, so having your site listed as close to the top as possible can help your bottom line. And that’s what we do.

By making use of SEO techniques as a part of your online campaign, you can increase the amount of visitors to your site, and potentially grow your business as a whole.