I mentioned in my last post that I had a story about reputation management. This one is a story about 2 hotels. One charges a lot less than the other, but learns that price is not the only thing people want.

Today you hear a lot about reputation montioring as a service, but I want to stress that there’s a little more to it. You need to act on the things that impact your business’ perception online. So, let’s start our story.