23 October 2008 2 Comments
While at the SMX East this year, I heard a panelist say this. I really wish I could remember who it was because I would like to give credit to said person. It was said in regard to social media marketing, and how there is still this dis-belief of its use and power. Executives often get hung up on Return On Investment, ignoring the other ROI; the Risk Of Ignoring.
I was reminded of this today when I had a short conversation on Twitter:
seofactor @PearlyWrites HoJo Microsite is getting there! We are almost done, or at least that is what we keep saying…
seofactor @PearlyWrites Hey, you’re doing a HoJo site?
PearlyWrites @seofactor Yes, we have been working on Organic SEO w/ their internal department & they asked us if we can develop a site&database.
PearlyWrites @seofactor So we have been as well as finished up Organic SEO for all the Wyndham Hotel brands&doing final proofs on 160 pages.
seofactor @PearlyWrites Cool. I work for a hotel Internet marketing agency. Nice to know someone else out there gets to feel the pain of hotel seo.
PearlyWrites @seofactor haha
I find it fun but I am known for being a little odd
seofactor @PearlyWrites Fun, yes. Easy, no. Requires sleep deprivation when you manage 90+ hotels, certainly. I like it too though. Especially the
seofactor @PearlyWrites hard ones. Like Orlando. It is difficult to shine when your job is too easy.
PearlyWrites @seofactor YES I totally agree with you! Lots of travel sites tend to take over the rankings vs the true hotels.
seofactor @PearlyWrites Ah yes…stupid TripAdvisor. Let me know if you ever hit a stump. I might have some ammo for you.
PearlyWrites @seofactor Def. and the same for you!
What does all this mean? At first glance, not much for a big company. However, for the independent SEO, conversations like this mean the difference between steak and Ramen noodles. At it’s core, these few short sentences have created a connection that may prove valuable one day.
You see, I work for an agency that deals primarily in the hospitality industry. It turns out that my Twitter friend is working in this segment currently. Without this conversation, we were not likely to ever meet or speak. But, now we are fully aware of each other.
Perhaps one day she needs an SEO. Maybe one day she has a question about hotel SEO (a segment in which I am very comfortable calling myself an expert), and I will be there to answer it. Maybe vice versa. Maybe she will post a job opening, and I am in need. Well, she will at the very least know that I’m a hotel SEO genius (maybe that’s a bit much).
Either way. I can directly attribute Twitter for 6 job offers (one of which sounds incredibly nice), and 3 of my current clients. what if I had ignored it all together? I might very well be eating Ramen noodles tonight (I’m having steak, by the way).