Not only has the Internet helped in connecting millions of people all across the globe, it has provided a strong hub for people to find local products and services. Anytime someone uses a city or region in their search for what they want, they are conducting a «local search.»

Not only will this return the normal results as per each search engine, but this will also likely produce a map and local search result (this varies slightly from search engine to search engine). This local search result and map are usually at the top of the results, above even the «normal» listings.

 

So what does this mean?
It is, and is becoming more important for even local businesses to concern themselves with an online marketing campaign. That’s where SEO Factor comes in.

Though ranking for local searches in the search engines is important, there are more reasons to consider a Local SEO campaign.

More Than Just Search Engines
With the advent of «smart phones» so to came another avenue for people to find what they need in their area. A lot of these phones including the iPhone and the «Google phone,» use apps that rely on local search engine and directory listings to provide their information.

By ensuring you business’ rankings and positions within the local search engines and directories, you are also placing your products or services, quite literally in the hands of your customers.