Long gone are the days when the debate was whether one was better than the other. Instead, we now find ourselves asking “Under what circumstances do I need SEO, and when should I opt for PPC? Do I need both?” In almost every circumstance I’ve encountered, the use of PPC and SEO in conjunction were […]

With so many service providers out there, I’m sure you’ve been told several times that you need an Internet marketing service on some level. Check your email. How many times has some SEO company sent you a “free analysis” in the last month? And with all these companies out there telling you how much better […]

For a relaxing Friday post, I’m going to step away from strictly talking Internet marketing and talk about our thought process and how it relates to the decisions we make with our websites. This post takes a look at a few scenarios in which a general consensus or industry agreement is determined and how that […]

I’ve heard this question 4 times this week, and it’s only Tuesday. “How many pages do I need to make my website effective to the search engines?” I’m pushing 7 years in this industry, so I wasn’t there for the beginning. I’m not too sure where this came from, but I can only imagine that […]

OK, that’s not entirely true. But they are giving us some decent information. I wanted to share a neat little bit of info after I read ‘The value of keyword rankings‘ over at State of Search. There has been (and likely will be for a while) a debate on the need to track keyword rankings. […]