This client was a lot of fun. We started by implementing a more thorough Google Places campaign, and moved right into a strong local SEO campaign.

What Does this stuff mean?

For the reports I upload, I try to give an overview look at the campaign. For the primary visibility report, you will see a column on the left, and some numbers on the right (and some arrows).

The left column is the metric («In Top 3» for example). The numbers to the right represent the site’s position/progress. There is usually a number, then an arrow, then another number. The first number is the current position, the arround signifies the direction of movement, and the last number shows the amount of movement.

So let’s say you see for the «In Top 3» row a number 20, then a green up arrow, then a number 5. This means that at the time of the report, there were 20 keywords in the top 3 positions in Google, which was an upward movement from only 5 at the beginning of the report period.