During your continued monitoring of your link profile, you may find a few links that continuously pop up as a result of a blog discussing your company or content that you had produced. This blogger was nice enough to not only link to your site, but they also send little traffic your way due to some of the kind words surrounding the link.

Using StumpleUpon’s Paid Discovery, you can not only show your appreciation to the blogger by promoting the post that links to your site, sending them traffic; but you can also increase the value that you get from that link.

If you’ve ever used Paid Discover to promote your content, you know that you can get a lot of traffic in a short amount of time for a very low amount of money. Sure, the bounce rates are high, but you can also get a decent amount of links and increased exposure through the Thumbs up you will get from some of the visitors.

Today I’m going to show you how to use Paid Discovery to increase the value that you’re getting from your current inbound links, as well as provide you a great opportunity to start a relationship with bloggers that have already linked to your content.

Link to Link to Link

When someone links to your site, it improves your rankings because you are getting a “vote” from that website, and receiving some of the value from the links that point to their site. So, the more sites that link to that site, the better the link is. Like This:

So if Site A can find a way to increase the links pointing to Site B, then they will in turn receive some of the benefit. Using Wiep’s method, you can attempt to do just that by sending StumbleUpon traffic their way. Sure, it’ll cost you a few bucks, but I think the benefits outweigh that.

Increasing the Value of an Aged Link

Using this strategy, you are increasing the value of a site that has been linking to yours all along, and it’s no secret that aged links have a greater positive impact on your rankings, than new ones (being that the links are equal otherwise).

Increasing Your Reach

Often times the audience of the blogger that linked to you is a little different that yours. And by promoting the content they produced, you are opening the door to that audience as well.

Blogger Relations

Once you’ve gotten a few Stumbles their way, why not send the blogger an email:

Hey, just wanted to let you know we noticed that you linked to us in your post (insert post here), and that we really appreciate the sentiment. As a token, we included that post in our StumbleUpon budget today. This will send you a little traffic from Stumblers, and hopefully result in a few additional links.

Again, thanks for the link.

You could go on about how you would like to guest blog for them, or some other manner in which you could begin a mutually beneficial relationship. But the biggest thing you could get out of this is returning the favor someone that did you an online solid.

What You’re Looking For

To get the most out of this strategy, you’ll want to find the links to your site that are going to have the greatest impact by becoming stronger. Look for sites that not only link to you, but also send a little traffic to your site.

The best are the kind of blogs that see a good amount of visitor engagement (comments, discussions, etc.).

But honestly, you don’t even have to be terribly picky about the site you’re doing this for as long as it’s a decent link/site. The costs for clicks in Paid Discovery can be as low as $.05 per. So, throwing $20 said blogger’s way will get them 400 hits, not including the number of residual hits they will get from natural Stumbles.

Continued Link Building

If you’ve got a lot of bloggers that link to you, you can scale this strategy by setting aside a monthly budget and keep a group of blogs forever in the mix. One could see rather nice returns after doing this for a few months.

Remember to consistently analyze the returns you are getting though. If you feel like you’ve gotten all you can from promoting a particular piece, replace them with a new one. This could also help you to decide whether you want to promote a large number of blogs with small amounts of money each, or a handful of bloggers with more traffic.

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