SEO, or Search Engine Optimization, is the act of editing and optimizing a site to provide the maximum potential of ranking and traffic. SEO has become as important, if not more important than the design of the site itself. Truly optimizing a site is very time consuming and contains very many variables ranging from the content on the site to the way other sites and search engines view your site.

If you simply design a website and place it on the internet without consideration given to optimization, then your site will miss very many opportunities to be seen by the public. Search engines have a main concern to produce relevant results to a searcher so as to strive to become the number one search engine. Surely you have heard the commercials by Yahoo! Advertising that they will return the most relevant results when using their service to find what you need. So you can see how important it is to optimize your site to appeal to the search engines so they may use your site as a result of a web surfer searching on the Internet.

First and foremost, you need to have a direction. Ask yourself, if I were a consumer, and I wanted to find my product on a search engine, what would I type? This is only the first step, but should help you in determining how you are going to optimize your site. The content on the site is very important, and you will want to know what subjects to concentrate on while writing the copy of your site. You will want to make the information on your website relevant to the terms that you have chosen so as to appeal to any potential web surfer.

If you simply design a website and place it on the internet without consideration given to optimization, then your site will miss very many opportunities to be seen by the public. Search engines have a main concern to produce relevant results to a searcher so as to strive to become the number one search engine. Surely you have heard the commercials by Yahoo! advertising that they will return the most relevant results when using their service to find what you need. So you can see how important it is to optimize your site to appeal to the search engines so they may use your site as a result of a web surfer searching on the Internet.

No. Creating a list of keywords is only the first, and a very small part of optimization. Appealing to the search engines also involves making the rest of the Internet aware of your presence by implementing inbound links to your site and providing a genuinely relevant information or services. Simply implementing the keywords meta tag, will bring very little if any benefit. Most search engines no longer even give any attention to the keywords. Click hereto find out more about our optimization services.

Optimizing a website used to involve placing your desired search terms throughout the website so that a search engine crawler would see their liberal use. This is known as «keyword stuffing.» However, gone are the days when this was good enough. Obviously, your search terms will appear on your homepage as they are likely terms that you would normally use when discussing your area of business, but you don