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  • Blog Optimization » SEO Factor

    10 June 2007

    Over the last few years blogging has taken leaps and bounds with not only it’s writer-ship, but it’s amazing uses to market a mother site, one’s views, or even producing an income all on it’s own. Because of it’s ease of use and publishing, anyone can (and almost everyone does) have […]

  • SEO FAQ’s » SEO Factor

    SEO Help and FAQ’s

    Protect Yourself A good optimization service is very important for any online business. However, all services are not created equal. Check out some of these questions that you should ask a firm before commiting to a service.

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    Frequently Asked Questions on SEO
    It is also a great idea to know more about SEO and what the processes are in order to optimize a site. This can help you understand how long an optimization project can take, some of the details involved, and what sorts of changes are sometimes required in order to effectively optimize a site.

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  • Search Engine News » SEO Factor

    24 September 2007

    Sigh…I really didn’t want to blog about this at all. However, there is a huge uproar right now in the SEO world on the validity of directories in regard to links. Rand at SEOMoz made a few posts that prompted a few bloggers to bite. One post in particular (I’m going to fore go the […]

    What Should Google Do?

    23 July 2007

    The most important part, beyond anything else in SEO, is knowing where you are. You can’t go anywhere without knowing where you are. You can’t optimize something if you don’t know what you are optimizing. You can’t set goals if you don’t know where the starting line is. So where are you?

    Example of a Google Penalty

    11 June 2007

    Rand posted today on How to Handle a Google Penalty, and an Example. This is a great explanation on not only what causes a penalty, but more importantly how to distinguish if you are indeed being penalized. Rand gives a real world example using the real estate industry, and the devaluing of reciprocal links in […]

    Google Updates The Webmaster Guidelines

    6 June 2007

    Well…everyone else is jumping on this so I thought I would; and try to give some detail. I’ll show you what additions have been made, and how this helps us all understand what Google does and does not want to see from a site.

    CSS and Google

    17 May 2007

    While we are discussing Google’s changes, I guess we should jump on the bandwagon and mention that they are now using CSS to clean up their homepage. We have talked before about CSS and it’s advantages for crawlability. So now, when you go to Google, and type in “Google,” Google will rank higher because of […]

    The Start of Google Universal Search

    17 May 2007

    Google announced yesterday that they are taking the first steps in the new architecture that will allow for ‘universal search.’ Basically speaking, Google wants to provide a more robust results system, providing more than the traditional information provided by current searching.
    As released on the Google Blog, this new universal search will produce results that “blend […]

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  • On-Page Optimization » SEO Factor

    26 July 2007

    I’ve been spending the last few days with a team of developers creating a keyword research tool. We are pulling the information from a great number of areas, and will be providing results in a somewhat manual process (you usually find that the more automated the keyword research process, the less integrity you get as […]

    Site Design, SEO, And A Real World Case

    9 July 2007

    The best part of my consulting, full time job, is the large amount of case study. So many times a week I’m shown a site that has an “odd” problem. And the neatest part is that I get to educate and discuss SEO with other up-and-coming SEO’s.
    Just last week, I was emailed a strange happening […]

    Header Tags and SEO

    2 July 2007

    I recently got to have discussions with a few other SEO’s, and there was a topic dear to my heart that became the highlight in discussion. That was the importance of H tags. It so happens that some SEO’s do not hold the header tags as important at all, even discounting their use all together. […]

    301 Redirect Those Old URL’s

    22 May 2007

    Today I consulted on an issue that comes up all the time, but I don’t think I have ever blogged about it. 301 Redirects. More specifically, in reference to moving a site to a new domain name.
    For whatever reason, you want to change the domain name of the site, but need to keep the link […]

    Description Tag Optimization

    18 May 2007

    Following in suit with all the SEO title posts I’ve been providing lately, I will discuss the description today. Though the meta tags has a whole have decreased in value, the description is still important from a marketing standpoint (MSN does seem to give a little weight to the description, so optimization of such is […]

    How To Title Your Pages

    15 May 2007

    After writing the post on supplemental results, and re-reading the title tag optimization post, I realized that I only went into how to optimize a title tag, but not how to implement them effectively on your site.
    As stated many times in this blog, the title should be unique to the page it is assigned to. […]

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  • Outer Marketing » SEO Factor

    3 September 2007

    I don’t know why I’m on this big SMM kick lately. I have always loved the idea, but for some reason I’m spending more and more of my research time on it. One of the things I’ve been posting on a bit lately is the ways that “boring” industries can make use of Social Media […]

    Build Links Like The Pros

    31 August 2007

    Link Building. Link Baiting. Social Media Marketing (SMM). The world of SEO/SEM seems to revolve around these things. When first learning about SEO, or when you start to tackle your first task, you soon realize that good, quality links are what you need. But how do you get these links?
    You visit blogs, forums, and websites […]

    Chris Bennett Shares Viral Social Marketing Ideas for Boring Industries

    29 August 2007

    Social marketing is relatively new, and still very exciting. A page on story on Digg can yield enough traffic to shut your site down for hours (and somehow you will brag about this). There are a lot of neat sites out there that do very well; video sites, gaming sites, those sites that offer a […]

    Email Marketing Resources

    1 June 2007

    I’ve recently been tasked with sucking up, filtering, and compiling a report on the best practices and strategies for email marketing. I must say that I’m not as versed in this as I should be (even I don’t make use of it’s power, using only FeedBlitz for my subscribers), and it should be very beneficial […]

    Free Social Marketing Idea

    30 May 2007

    In today’s SEO world, there is a lot f buzz about social media and using it to market a site/blog/business. With the advent of MySpace, and the literally thousands of other sites that allow for the creation of a profile, the sharing of pictures, the spreading of news, or anything else that allows for the […]

    Viral Content on Mini-Sites

    3 May 2007

    A couple days ago, Cameron Olthuis from Search Engine Land posted 5 Reasons To Put Viral Content On Mini-Sites. Today, Rebecca from SEOMoz posted the flip side of the coin with 5 Reasons Not to Put Viral Content on Mini-Sites. Define: Viral Content/Marketing

    Both are great posts with easy to follow guidelines. Read the first for motivation […]

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  • Social Media Marketing » SEO Factor

    24 September 2007

    Everyone else has one. I went through a bunch of them, but these were the only ones that were actually “bookmarking” sites.

    Here Is An Idea That Would Help Restaurants Get In The SMM Game

    3 September 2007

    I don’t know why I’m on this big SMM kick lately. I have always loved the idea, but for some reason I’m spending more and more of my research time on it. One of the things I’ve been posting on a bit lately is the ways that “boring” industries can make use of Social Media […]

    Build Links Like The Pros

    31 August 2007

    Link Building. Link Baiting. Social Media Marketing (SMM). The world of SEO/SEM seems to revolve around these things. When first learning about SEO, or when you start to tackle your first task, you soon realize that good, quality links are what you need. But how do you get these links?
    You visit blogs, forums, and websites […]

    Chris Bennett Shares Viral Social Marketing Ideas for Boring Industries

    29 August 2007

    Social marketing is relatively new, and still very exciting. A page on story on Digg can yield enough traffic to shut your site down for hours (and somehow you will brag about this). There are a lot of neat sites out there that do very well; video sites, gaming sites, those sites that offer a […]

  • Basic SEO » SEO Factor

    24 September 2007

    Sigh…I really didn’t want to blog about this at all. However, there is a huge uproar right now in the SEO world on the validity of directories in regard to links. Rand at SEOMoz made a few posts that prompted a few bloggers to bite. One post in particular (I’m going to fore go the […]

    Manicures and Martinis – Don’t Neglect Keyword Research

    26 July 2007

    I’ve been spending the last few days with a team of developers creating a keyword research tool. We are pulling the information from a great number of areas, and will be providing results in a somewhat manual process (you usually find that the more automated the keyword research process, the less integrity you get as […]

    What is SEO, and how important is it to my business?

    19 July 2007

    SEO. Search Engine Optimization. This term is most commonly defined as “the method of modifying a site, it’s code, and it’s content, to achieve higher rankings in the search engines.” This definition is a bit vague, but put simply it is just that. With regard to SEO, you would make changes to your site based […]

    Don’t Trick The Search Engines

    10 July 2007

    I think I’ve touched on this subject before, but the cycle seems to be coming to it’s beginning end. By that I mean, there seem to be chunks of time throughout the year when I see the a lot of new websites attempting the hidden text or becoming part of some link building scam in […]

    Site Design, SEO, And A Real World Case

    9 July 2007

    The best part of my consulting, full time job, is the large amount of case study. So many times a week I’m shown a site that has an “odd” problem. And the neatest part is that I get to educate and discuss SEO with other up-and-coming SEO’s.
    Just last week, I was emailed a strange happening […]

    Header Tags and SEO

    2 July 2007

    I recently got to have discussions with a few other SEO’s, and there was a topic dear to my heart that became the highlight in discussion. That was the importance of H tags. It so happens that some SEO’s do not hold the header tags as important at all, even discounting their use all together. […]

    Next Page »

  • Link Building/Popularity » SEO Factor

    24 September 2007

    Sigh…I really didn’t want to blog about this at all. However, there is a huge uproar right now in the SEO world on the validity of directories in regard to links. Rand at SEOMoz made a few posts that prompted a few bloggers to bite. One post in particular (I’m going to fore go the […]

    Link Building Tips From Shylock

    18 September 2007

    There are soooooo many link building tip articles and blog posts out there. I have even written a few myself (and will likely continue to do so). But I stumbled (actually caught on Sphinn) onto one today that was actually a more interesting read.

    Here Is An Idea That Would Help Restaurants Get In The SMM Game

    3 September 2007

    I don’t know why I’m on this big SMM kick lately. I have always loved the idea, but for some reason I’m spending more and more of my research time on it. One of the things I’ve been posting on a bit lately is the ways that “boring” industries can make use of Social Media […]

    Build Links Like The Pros

    31 August 2007

    Link Building. Link Baiting. Social Media Marketing (SMM). The world of SEO/SEM seems to revolve around these things. When first learning about SEO, or when you start to tackle your first task, you soon realize that good, quality links are what you need. But how do you get these links?
    You visit blogs, forums, and websites […]

    Chris Bennett Shares Viral Social Marketing Ideas for Boring Industries

    29 August 2007

    Social marketing is relatively new, and still very exciting. A page on story on Digg can yield enough traffic to shut your site down for hours (and somehow you will brag about this). There are a lot of neat sites out there that do very well; video sites, gaming sites, those sites that offer a […]

    Will This Link Help?

    23 July 2007

    Aaron at SEOBook.com wrote a nice post on determining if a link will pass link juice to a site. In an Internet marketing world that can sometimes be completely wrapped up in gaining inbound links, it’s a good idea to know whether a link will pass any authority to your site or not; saving quite […]

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  • SEO Tools and Reference » SEO Factor

    24 September 2007

    Everyone else has one. I went through a bunch of them, but these were the only ones that were actually “bookmarking” sites.

    List of Directories

    9 August 2007

    We have gotten a small list of directories provided to us by Above The FlaT. They indeed use these, plus many many more as part of their Directory Submission Packages. It’s important that directories are at a minimum “crawler friendly.” And these are. It’s also important to submit to directories correctly. Perhaps I will post […]

    What Should Google Do?

    23 July 2007

    The most important part, beyond anything else in SEO, is knowing where you are. You can’t go anywhere without knowing where you are. You can’t optimize something if you don’t know what you are optimizing. You can’t set goals if you don’t know where the starting line is. So where are you?

    WordPress Optimization

    10 June 2007

    Over the last few years blogging has taken leaps and bounds with not only it’s writer-ship, but it’s amazing uses to market a mother site, one’s views, or even producing an income all on it’s own. Because of it’s ease of use and publishing, anyone can (and almost everyone does) have […]

    SEO Podcast For Beginners

    6 June 2007

    I posted, not too long ago, on a podcast that Lee Odden will be involved with. I went through the site offering the podcast, Beginning SEO Podcast, and immediately fell in like with it.

    New Google Analytics

    8 May 2007

    Speaking of Analytics, Google has released a new version of Analytics, and you should start seeing the change shortly. A number of accounts have already been switched, and they will continue to switch all current accounts over the next few weeks.
    Following are some of the features included and upgraded in the new version:

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  • Week In Review 4/23 – 4/27 » SEO Factor

    « SEO Title Tag Test – Muhammad says ‘SEOs Are A Part of the Problem’ » 27 April 2007

    There were a few “Beginner” posts this week, and a few posts on news related to our industry. Ahh…the perfect mix. This week went by rather quickly, and there are a few things brewin’ that I hope to share next week. It’s a very exciting time.

    • We discussed one of the most important parts of the initial SEO process; Selecting Quality Keywords For Qualified Traffic. I love posting on this because of all the times I get to consult on the idea. After some time, you start to come up with a lot of great ideas and methods to choosing keywords that will work best for a site.
    • We also voiced our opinion on the idea that SEO Is It’s Own Downfall. Though some great points were brought up by Aaron Wall and John Andrews, I think that the “common customer” is becoming more aware of Internet workings every day. Add to that the stubborn ways of SEO and marketing guys, and we foresee a long and prosperous relationship between budding site owners and legitimate SEO Specialists.
    • Rand from SEOMoz is considering an SEO Industry Survey. I think this is an incredible idea. It’s always neat to meet new SEO/SEM’s and discuss new methods, ideas, and processes.
    • We also discussed began our test for the Title Tag. This was brought upon us by a customer that had the title between the ending head and beginning body tags. Should be interesting to see the results. I also got a lot of mail about the horrible design. Our designer was busy, and this proves that I have no business on the “pretty” side of the industry.

    Again, it was a really fun week. I hope to give more “beginner” information, and mix it with industry news and happenings. Going to work is a necessity, working at something you love is a luxury. Have a great weekend everyone.

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