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  • Beginning SEO Podcast by Lee Odden » SEO Factor

    « 301 Redirect Those Old URL’s – Free Social Marketing Idea » 30 May 2007

    Lee Odden over at the Online Marketing Blog will be recording a Beginning SEO Podcast tonight with David Brown and Brian Mark. Seeing how the majority of this blog is geared toward the budding SEO or new site owner, I thought it would be a good idea to spread the news of the coming podcast.

    Lee states that he doesn’t know what they are going to talk about, but his is of the top blogs that I read, so a lot of trust is easy to give.

    I’ll let you know when the podcast is up and ready (obviously with my 2 cents).

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  • A Free (sorta) .EDU Link » SEO Factor

    « I’m Back – Header Tags and SEO » 26 June 2007

    I first read about Adison University’s blog offering from Cristian Mezei at SEOPedia. Apparently, you can sign up for $25 a month, and get your very own blog with a .edu domain. You could setup a blog, get some text on there, and link it to your main site/blog for the almighty .edu link. This, I think, is great marketing by the folks at Adison; targeting the “SEO savvy.” But those that are just a bit more “savvy” will know that there is just one problem… .edu’s don’t help.

    That’s not to say a link from a .edu or .gov won’t be very helpful, but there is no special attention or reward given to inbound links from these sites. There has always been this myth that getting a link from a .edu or .gov domain would yield higher rewards, with the thought that (and rightfully so) in order to get one of these domains an organization has to adhere to a set of rules or guidelines, thus inherently proving it’s authority to the search engines, and boosting the validity of a link.

    This is a great idea, but Matt Cutts himself has gone on record several times debunking this myth. However, .edu and .gov links are indeed very sought after, even by SEO’s that know the truth. Why? Well, .edu and .gov sites are normally very established and usually have a great deal of link popularity. So, if a link is given to a site, so is that large amount of link juice.

    Always keep this in mind when perusing your links. It’s not that .edu’s and .gov’s get a magical boost, it’s just that they gain a lot of popularity. That being said, a link from the above mentioned blog would be no more useful than any other blog.

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    • Link Popularity
    • Paid Links To Cause Penalty?
    • Will This Link Help?

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  • Who’s Looking At SEO Factor? » SEO Factor

    « To SEO or Not To SEO? There Is No Question – Email Marketing Resources » 31 May 2007

    There is nothing more exciting (or more scary) in blog writing than having your blog viewed by some big names in the industry. Checking your stats every morning and night, though very motivating, only gives you a bunch of numbers. You never really know who is actually looking at your site. Until now….sorta.

    If you look over to the right on the sidebar, you will see a little box from MyBlogLog, a service allowing bloggers to connect, and keep track of who visits your site. A closer look shows me who has been here recently. It will only show the visitors that also have a MyBlogLog account, but that’s a pretty large number.

    Wow, Lee Odden from Search Marketing Blog, Kid Disco (CK Chung) from SEO Disco, and Joe Balestrino from Mr. SEO. Now that’s really cool. These guys have achieved the success in the industry that we freelancers and firms (well…the firms should) strive for.

    But this brings a point to light. You never know who will be looking at your site or blog. The only reason I know these guys did is because they are members of MyBlogLog, and have happened to, likely in a drunken stuper, stumble onto my site. That being said, it’s probably a good idea to be sure you are providing something of value to the community; be it the unknowing crowd, or the professionals. It would really hurt my reputation if I were giving a bunch of misleading information, and any one of these gentlemen or hundreds of other prestigious SEO’s decided to bring it to light. Sure, I might still get the occassional job from someone who had never heard of SEO, but that would put me in the same basket as the snake oil “SEO” salesmen. And I don’t know anybody that wants that.

    Now, click on the links to their sites repeatedly so it looks like I’m sending them traffic. Pair that with the “These guys have achieved the success in the industry that we freelancers and firms (well…the firms should) strive for…” in the previous paragraph, and maybe one of them will say “Hi” from their blog.

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    • SEO It’s Own Downfall?
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    2 Responses to ‘ Who’s Looking At SEO Factor? ‘

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  • Example of a Google Penalty » SEO Factor

    « SEO Factor’s New Slogan – SEOMoz Is A Scam!! » 11 June 2007

    Rand posted today on How to Handle a Google Penalty, and an Example. This is a great explanation on not only what causes a penalty, but more importantly how to distinguish if you are indeed being penalized. Rand gives a real world example using the real estate industry, and the devaluing of reciprocal links in May.

    And, as an added bonus, Rand provides us with his usual artistic abilities in the form of a nice flowchart to determine whether or not your site is being penalized, or you are just losing rankings because of other factors (like the devaluing of links or strengthening competition).

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  • General Blogging » SEO Factor (2)

    11 June 2007

    Sigh…I’ve made a mistake. I wanted to run through the Text-Links-Ads.com service, and figured “hey, I’ll just put it up on my site. It’s not like I have an issue with promoting other SEO’s or blogs. So why not?” Well, I’ll tell you why not.

    SEO Chicks

    8 June 2007

    Ahh…nothing is more appealing to a young male than the idea of a beautiful AND smart woman…or “chick.” A brand new (brand new is a relative term) site for SEO Chicks and by SEO chicks was recently created by Lisa Ditlefsen and Anita Chaperon over some of the drinky drinky, and soon included Julie Joyce.

    The Concerns Of An SEO

    8 June 2007

    Lee polled today, What’s Bugging You About Search Marketing? I voted for the leverage of Social Media, and at the time of my vote there were just as many for the “Disinformation, Rumors, Divisions, That Sort of Thing” vote.

    Who’s Looking At SEO Factor?

    31 May 2007

    There is nothing more exciting (or more scary) in blog writing than having your blog viewed by some big names in the industry. Checking your stats every morning and night, though very motivating, only gives you a bunch of numbers. You never really know who is actually looking at your site. Until now….sorta.

    Book Review – SEO: An Hour A Day

    7 May 2007

    I have always hated books with the “An hour a day,” or “in 24 hours” in the title. Being so nerdy and technical in nature, I sometimes cower in the presence of something too simply explained. However, this wasn’t the case with “SEO: An Hour A Day” written by Gradiva Couzin and Jennifer Grappone. The […]

    Week In Review 4/30 – 5/04

    4 May 2007

    This was an odd week. We signed on a client that we had a very long time ago, and are looking at a day of consulting for a local paper’s site. There will be more on this to come. Let’s take a walk together down the short memory lane, shall we?

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  • Outer Marketing » SEO Factor (2)

    16 April 2007

    Matt Cutts wrote recently that he would much like people to report sites that sell/purchase paid links using the spam report on his blog. This is obviously causing something of an uproar because a lot of people make use of purchased text links for more than just ranking reasons.
    But it seems that Google will […]

    Link Popularity

    11 April 2007

    Because the blog will be ported over, I want to touch base on a lot of older topics, with an updated view. The first, and probably one of the most important of which is link popularity.
    In the old days (no more than 2 years ago. That’s a long time ago in the www world), link […]

    Blog directories

    9 October 2006

    Blogging is an ever-growing method of networking on the Internet. This one, for example, was created to help beginners that I work with in consulting on search engine optimization. It since has grown out of that, but that was the original intent. A great deal of companies are using blogs as an avenue of marketing, […]

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  • Meta Tag Optimization Service | Website Optimization Service » SEO Factor

    Website and Meta Tag Optimization Services

    With the convenience of the internet, more services and products are purchased online than any other way. Just having a website isn’t good enough though. You need to have your site reach the top of the search engines. This is done by optimizing your site, and making use of various online marketing techniques. With our various services, we can accommodate the needs of the smallest local business, as well as medium sized national ventures.

    Let us optimize your site so as to provide it’s maximum potential for search engine crawler friendliness. The optimization service comes in 2 major flavors. Be sure to also look into our website promotion service.

    Page Optimization – $199 per page – We will optimize individual pages of your site. This will include researching the keywords for the specific page that will drive the most, and most relevant traffic.

    The Page Optimization service will include making changes to the the site so as to provide the highest crawler readability. The search engines use crawlers to gather information on your site, and then relay that information to the algorithm that determines your rankings.

    Site Optimization – $799 for 10 pages – We will optimize up to 10 pages of your site, implementing the best search terms and content on several pages of your site to further increase specific pages of your site’s visibility online.

    The Site Optimization service is much like the One Page Optimization service, but to the extend of up to 10 pages of your site. This will include making changes to the pages of your site so as to provide the highest crawler readability.

    The services will most commonly include:

    • Keyword research on the search terms that will best fit the target page, business, and best relevant traffic to the site.
    • Optimization of the meta keywords*
    • Optimization of the title meta tag for proper focus on the search terms
    • Optimization of the description meta tag for proper use of the search terms, to properly describe the content on the site.
    • We then add and optimize the text on the site so as to focus on the desired search terms.
    • Proper internal linking to allow for proper navigation and crawling by the search engines

    These are the most common methods to basic optimization of the site. However, there are cases where extra efforts are needed. This can include improper syntax on the site with various coding languages that can prevent a search engine crawler, spam methods, etc. These points are also taken care of as part of the service. The page being optimized will be completely undertaken by SEO Factor, and optimized to comply with the very best practices of SEO.

    *The keywords meta tag has not as much an impact on your sites rankings as other factors. Due to years of abuse, the search engines have discounted any weight given to this tag. We do optimize it though for some directory submissions in the future (some of them pull from this tag) and so that there will always be an account of what terms are targeted for that page.

    If you’d like to inquire about services from SEO Factor, send an email to sales@ anytime or leave a message at 904-214-6588. We will promptly reply to your inquiry/request.

  • Internet Marketing SEO Services | Website Promotion Service | Link Building Service » SEO Factor

    Full Internet Marketing SEO Service
     Starting at $2999

    Once your site is optimized, the job is not complete. To maximize your site’s ranking and traffic potential, it must be submitted and effectively promoted. Let me promote your site to the online community through directory and search engine submission, and targeted articles and press releases to drive traffic and build link popularity.

    The Internet Marketing SEO Service is much like the Meta Optimization service, with a more aggressive approach. Not only will I optimize the pages of your site, I will also employ other marketing techniques so as to ensure that your website reaches the top of the search engines, and market your site and business on the Internet.

    I will make use of legitimate, relevant link building, press releases or article releases, and various other optimization and marketing methods.

    Keyword Research
    One of the most important, initial steps of optimizing and promoting your site is deciding on the most appropriate keywords to target. I will analyze your site, and the competitive market to not only provide the best ranking potential, but to also increase the quality of visitors to your site.

    Site and Meta Optimization
    I will optimize the meta tags of the site to promote the desired search terms, and induce a higher click through rate, and I will optimize the text on the site to focus on those search terms.

    Part of the optimization process also involves creating quality, optimized content on the site to focus on your major search terms, and attract a higher rate of link building once those efforts are implemented.

    Press Release/Article Distribution
    As part of the promotion service, I will often make use of articles and/or press releases. A press release can be one of the most inexpensive and effective ways to get your site noticed by increasing relevant traffic and increasing link popularity. A properly written article can create an online awareness of your site, and the show the integrity of your service or product. Through an increase in link popularity can indeed result from a great article or press release, it is not the main focus of this part of the service. Articles and press releases are used more to increase the visibility online, and to promote awareness of your company.

    Social Media Marketing
    Depending on your business model, I will sometimes promote your site and business in various social media marketing. Beyond online article and press release distributions, social media marketing will provide a much higher potential for inbound links from other websites, as well as promote your business to a more targeted audience. SEO Factor will create and manage various social media accounts to broaden the reach of your site’s coverage, and provide quality links and traffic to your site. Please keep in mind that Social Media Marketing will have varying effects for various types of businesses. Some business models are not always positively impacted by Social Media Marketing (though I can usually find a way to promote the site in some creative fashion).

    Link Building
    One of the most important ranking and traffic building factors in SEO is link popularity. Once the site has been optimized, I will begin a link building campaign by approaching other relevant, and quality built sites, submit to directories, promote to social media groups, and paid links where appropriate.

    Ranking Report
    A monthly ranking report will be conducted and provided to you, showing your current standings in the search engine, your rankings the previous month, and the degree of change. This will be provided for 6 months, with the option to continue with a minimal fee.

    Because this is an ongoing service, I will continually track the rankings and progress of your site. If at the end of the 9 month period, your site does not have page 1 rankings for at least 5 of the 20 search terms in any of the three major search engines (Google, Yahoo!, and MSN) then you will get 50% of your down payment back, and keep the optimized and promoted site.

    This service has a one time payment starting at $2999. The price depends on the site, the competitive environment, and amount of time and effort involved. Please read the Terms of Service for full details.

    If you’d like to inquire about services from SEO Factor, send an email to sales@ anytime or leave a message at 904-214-6588. I will promptly reply to your inquiry/request.

  • SEO Tools | SEO Resources » SEO Factor

    Through consulting with clients and the need for more information and resources ourselves, we often end up creating our own tools or resources. Over time, we will be able to post our articles and tools here for use by anyone.

    If you have any ideas, comments, or questions on any of the information here, please feel free to let us know. Also, if you need the Adobe Reader, you can download it here.

    Disclaimer: Some of these may have links to the product, giving me credit for any purchases. This certainly will not effect any reviews written.

    Reference

    Article and Press Release Distribution List
    Word | PDF

    WordPress Optimization
    Post | Word

    List of 40+ Social Bookmarking Sites – A little list provided by Mr. SEO of a bunch of social bookmarking sites.

    Books

    Search Engine Optimization: An Hour A Day

    One of the better of the beginner books I’ve read, this one will offer not only examples, but real world cases that the authors have encountered, giving you just a bit more to base your new SEO strategy on. They also provide you with a plethora of spreadsheets, email examples, and documents on the sister site to the book. You can read the whole review here, and purchase it from Amazon here.

  • Blog SEO | Blog Optimization Service | Blog Marketing Service » SEO Factor

    Blog Optimization and Marketing Service
    Starting at $999

    The importance of business blogging grows every day. A blog can be one of the best ways to reach out and communicate with your customers. The proper blog optimization and marketing service can also put your site in the forefront of a wider variety of search terms as the amount of text grows.

    Blog Optimization
    With SEO Factor’s Blog Optimization Service, you can be sure of your chances to rank not only the blog’s homepage, but the posts created as well. This will ensure that more pages of the blog rank for more search terms. Blogs, like “regular” sites, will require the proper meta tags, content building, and upkeep.

    Blog Marketing
    Once optimized, the Blog Marketing Service will follow. I will take care of various blog promotion avenues to build link popularity, and help to drive further traffic. There are a large number of directories that allow for blog and RSS submissions, which will get you started in the right direction.

    Blog Management
    Once all this has been taken care of, I will also consult with you on the best ideas to continue with your blog. This will usually cover posting scheduling and post ideas.

    This service has a one time payment starting at $999. The price depends on the site, the competitive environment, and amount of time and effort involved. Please read the Terms of Service for full details.

    If you’d like to inquire about services from SEO Factor, send an email to sales@ anytime or leave a message at 904-214-6588. We will promptly reply to your inquiry/request.