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Tag: chit-chat ice-breaker

  • SEO Blog

    Posted by admin on Mon, 11/26/2007 – 21:06 in

    Everyone knows about the “elevator speech.” It’s what you give when someone asks “what is it you do for a living?” or some other variation of that chit-chat ice-breaker. The idea is to solidify your answer to that question in a nice, pre-packaged (I like hyphens today) response to share your profession in a way that someone could understand exactly what you do within a matter of moments. Hence the name “elevator speech.” It’s most commonly used by an entrepreneur to gain funding by a venture capitalist or as a pitch to a potential client.

    Posted by admin on Tue, 11/20/2007 – 20:17 in

    Sometimes it’s easy to forget that you own a business, or are advertising it all the time; even when you’re not at work. Especially in an industry that requires so much customer oriented attitude, you should be very mindful of the perception you are putting forth.

    Posted by admin on Thu, 11/15/2007 – 14:48 in

    Google Blogscoped reported today that, according to Google Trends:

    “Apparently, people search for the word “Google” on Google more than they do for “music”, “movies”, “flowers”, even “sex”. And it’s happened in the last couple months.”

    Hmmm…in the last couple of months.

    Posted by admin on Tue, 11/13/2007 – 20:31 in

    Text-Links-Ads has a tool in which you can input a URL, and you will be given an approximate worth of a link purchased. For example, you put in http://www.seo-factor.com and it will tell you that placing TLA on my site isn’t worth the amount of time it would take to implement the code. However, there are a few that return funny results, due to the site in question’s status. For example:

    Posted by admin on Mon, 11/12/2007 – 17:09 in

    Posted by admin on Mon, 11/12/2007 – 17:06 in

    With the recent uproar over Google’s request that people report paid text link purchasers, and the penalties that seem to be rolling over a large number of sites that buy and sell links, there’s a bit of fear out there for the site owners that take part in this method. I wanted to give a few tips on purchasing links, and a few things to keep in mind while considering to do so.

  • SEO Factor | Professional SEO, Josh Garner

    Posted by admin on Wed, 11/28/2007 – 14:43 in

    MySpace. Flickr. Facebook. The plethora of social bookmarking sites. So many avenues to promote your site, so few people doing so with reserve. These are all very viable ways to promote products, services, blogs, etc., but there are a few things that you should consider when making use of a social media to market yourself.

    This post isn’t meant for the veteran Social Marketer, but for those that are just now considering it’s application to your business, and need a few pointers.

    Posted by admin on Mon, 11/26/2007 – 21:06 in

    Everyone knows about the “elevator speech.” It’s what you give when someone asks “what is it you do for a living?” or some other variation of that chit-chat ice-breaker. The idea is to solidify your answer to that question in a nice, pre-packaged (I like hyphens today) response to share your profession in a way that someone could understand exactly what you do within a matter of moments. Hence the name “elevator speech.” It’s most commonly used by an entrepreneur to gain funding by a venture capitalist or as a pitch to a potential client.

    Posted by admin on Tue, 11/20/2007 – 20:17 in

    Sometimes it’s easy to forget that you own a business, or are advertising it all the time; even when you’re not at work. Especially in an industry that requires so much customer oriented attitude, you should be very mindful of the perception you are putting forth.

    Posted by admin on Thu, 11/15/2007 – 14:48 in

    Google Blogscoped reported today that, according to Google Trends:

    “Apparently, people search for the word “Google” on Google more than they do for “music”, “movies”, “flowers”, even “sex”. And it’s happened in the last couple months.”

    Hmmm…in the last couple of months.

    Posted by admin on Tue, 11/13/2007 – 20:31 in

    Text-Links-Ads has a tool in which you can input a URL, and you will be given an approximate worth of a link purchased. For example, you put in http://www.seo-factor.com and it will tell you that placing TLA on my site isn’t worth the amount of time it would take to implement the code. However, there are a few that return funny results, due to the site in question’s status. For example:

    Posted by admin on Mon, 11/12/2007 – 17:09 in

    Posted by admin on Mon, 11/12/2007 – 17:06 in

    With the recent uproar over Google’s request that people report paid text link purchasers, and the penalties that seem to be rolling over a large number of sites that buy and sell links, there’s a bit of fear out there for the site owners that take part in this method. I wanted to give a few tips on purchasing links, and a few things to keep in mind while considering to do so.

  • Mystery – A Freelance SEO’s Friend?

    Everyone knows about the “elevator speech.” It’s what you give when someone asks “what is it you do for a living?” or some other variation of that chit-chat ice-breaker. The idea is to solidify your answer to that question in a nice, pre-packaged (I like hyphens today) response to share your profession in a way that someone could understand exactly what you do within a matter of moments. Hence the name “elevator speech.” It’s most commonly used by an entrepreneur to gain funding by a venture capitalist or as a pitch to a potential client. But, what if mystery is a better opening than the usual all informative version (what you do, who you are, what the benefits are, etc.)?

    Everyone in the SEO or Internet marketing field knows of the difficulty in explaining what it is we do to a relative or at a class reunion. It confronts us at every real-world conversation turn. But it seems that you can indeed use the mystery of what we do as a great opening.

    I was recently asked what it is I do. I have an elevator speech, and I’ve given it a hundred times, but for whatever reason, I didn’t this time. I was in a hurry, and when asked, I was on my way to something else (I know, this goes against everything a freelance who is always on the lookout for a client is supposed to do), and I responded quickly with a “I’m a freelance SEO.” And that was it. I didn’t expand, I didn’t even continue with eye contact. The conversation was done in my world.

    The gentleman waited a few moments, and the curiosity must have gotten to him, as he asked “I’m sorry, but what is SEO?” I looked at his shoes (note: a man’s shoes can tell you a lot about his professional life. Good business tip), and quickly realized where I was; in the midst of a new negotiation. I expanded greatly on what it is that I do, and a new client is born.

    Lesson? Sometimes that ambiguity of our field can be used in our favor. It could very well have been my apathetic response that won him over, as learning more about said gentleman revealed that he is likely pitched to on a very regular basis, and he could have appreciated my unknowing nonchalance, but I think also that the enigma of my field played a big part in my new clients decision to probe further.

    So, the next time someone asks “what do you do?” just blow them off.

    I’m only kidding. It was really bad form on my part. It was just really interesting how the whole thing played out, and I thought it deserved some attention.

    With this, and any other post, please read the disclaimer.