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Tag: description meta tag

  • Meta Tag Optimization Service | Website Optimization Service » SEO Factor

    Website and Meta Tag Optimization Services

    With the convenience of the internet, more services and products are purchased online than any other way. Just having a website isn’t good enough though. You need to have your site reach the top of the search engines. This is done by optimizing your site, and making use of various online marketing techniques. With our various services, we can accommodate the needs of the smallest local business, as well as medium sized national ventures.

    Let us optimize your site so as to provide it’s maximum potential for search engine crawler friendliness. The optimization service comes in 2 major flavors. Be sure to also look into our website promotion service.

    Page Optimization – $199 per page – We will optimize individual pages of your site. This will include researching the keywords for the specific page that will drive the most, and most relevant traffic.

    The Page Optimization service will include making changes to the the site so as to provide the highest crawler readability. The search engines use crawlers to gather information on your site, and then relay that information to the algorithm that determines your rankings.

    Site Optimization – $799 for 10 pages – We will optimize up to 10 pages of your site, implementing the best search terms and content on several pages of your site to further increase specific pages of your site’s visibility online.

    The Site Optimization service is much like the One Page Optimization service, but to the extend of up to 10 pages of your site. This will include making changes to the pages of your site so as to provide the highest crawler readability.

    The services will most commonly include:

    • Keyword research on the search terms that will best fit the target page, business, and best relevant traffic to the site.
    • Optimization of the meta keywords*
    • Optimization of the title meta tag for proper focus on the search terms
    • Optimization of the description meta tag for proper use of the search terms, to properly describe the content on the site.
    • We then add and optimize the text on the site so as to focus on the desired search terms.
    • Proper internal linking to allow for proper navigation and crawling by the search engines

    These are the most common methods to basic optimization of the site. However, there are cases where extra efforts are needed. This can include improper syntax on the site with various coding languages that can prevent a search engine crawler, spam methods, etc. These points are also taken care of as part of the service. The page being optimized will be completely undertaken by SEO Factor, and optimized to comply with the very best practices of SEO.

    *The keywords meta tag has not as much an impact on your sites rankings as other factors. Due to years of abuse, the search engines have discounted any weight given to this tag. We do optimize it though for some directory submissions in the future (some of them pull from this tag) and so that there will always be an account of what terms are targeted for that page.

    If you’d like to inquire about services from SEO Factor, send an email to sales@ anytime or leave a message at 904-214-6588. We will promptly reply to your inquiry/request.

  • SEO Factor Blog

    November 6, 2006 So often I speak in first person. Not really known by the public, the SEO Factor team is actually more than just myself sitting in my underwear smashing away at the keyboard. So I wanted to shed some light on other members that make up this family, and give them a chance to let their voice be heard. First up is Alysson Fergison. Some background. I have spoken time and time again on the importance of content in the world of SEO. Most of the members of SEO Factor (myself included) couldn’t write a thank you letter, let alone good website copy. However, this is one of the most important factors in website design and SEO. We had a member of our team that was and continues to provide content and copy for our optimization projects, press releases, and articles. In taking hold of his dream, he has recently become the managing editor for a very prestigious entertainment magazine here in Jacksonville. Enter Alysson. She has written a few articles for us and our customers, and we will be working with her on honing her SEO knowledge. She has a lot to learn and big shoes to fill, but even more willingness to do so. So, without anymore of my rambling, here is a nice little writing about content and SEO by Alysson.

    What Your Designer May Not Know About SEO

    by Alysson Fergison The vast majority of website owners, and website designers for that matter, don’t understand the importance of search engine optimization or SEO. Many believe that having a gorgeous website is enough to generate traffic. Wrong! Crawlers can’t read images, so a website without text is like building a mansion at the bottom of the ocean. Many business owners would prefer a more cost-effective means of increasing their website’s ranking within search engine results. That means going back to basics: meta tags and text content. Flash sites are expensive and extremely popular. Animation, audio and streaming video are all very impressive to those who visit your website. The question of the day is: how do people find your website? If your hope is that they will find you in a Google or Yahoo! search, that won’t happen with a graphics-intensive Flash site. It may be absolutely beautiful, but it will not appear in a keyword-based search. That means only the people who already know your URL will be able to find your website. If you’re looking to promote your website, start by optimizing it for search engine friendliness. While the appearance of the website is certainly essential to converting prospects into paying customers, having a search engine friendly website is the single most important aspect of generating website traffic. What exactly does “search engine friendly” mean? Essentially it means that you have well-written, relevant text, and that the words in your website title and description meta tags appear properly on your page. Remember, in order to outrank your competition, we have to start with having a more relevant site than your competitors’. Provided that your meta tag information is correct and relevant, the more words you have within your site, the better your ranking potential will be in keyword searches. The title and description meta tags are the most important meta tags within your site. The title meta tag should include several of your keywords, but should not exceed 80 characters. The description meta tag should include every keyword in your title, as well as several more of your keywords as a summary of your site content and shouldn’t exceed 200 characters.

    If you’re looking to increase the traffic to your website and generate more revenue for your business, start with search engine optimization. Having the proper meta tag information and text content within your website is extremely cost effective. If you’re able to make the changes yourself, it will cost you nothing but time. Many website owners don’t want to invest a great deal of money in Internet advertising without first getting an idea of the potential business the website is capable of generating. Rather than investing hundreds, or even thousands, of dollars in advertising your website, start with making sure your existing website is optimized to be search engine friendly. Help your customers find you on the Internet as inexpensively as possible and decide later whether investing in additional Internet advertising, such as pay per clicks, is necessary.

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