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Tag: internet marketing services

  • Internet Marketing Services | SEO Factor

    Our Internet marketing services are customized to cater to varying business modes big and small. From local service providers to national production companies, we create individual solutions to provide what you need specifically. You won’t find any packages here; just the right website promotion solutions for your business.

    From SEO Services to PPC Management, we have what it takes to bring more, quality traffic to your website. We also cater all of our services on a case-by-case basis so you can be sure that you are getting exactly what you need, and only paying for that.

    New To Internet Marketing?

    This industry has been around for almost as long as the major search engines (at least Yahoo!), but that doesn’t take away from its mystery to most people. A large part of our services involve gaining higher rankings and increased traffic, educating you along they way.

    But if you still have questions it’s important to get them answered before you fork over any money to anyone for services. Though we offer in-depth SEO consulting, we also like to make ourselves available for basic questions. Feel free to contact us and we can take a quick look at your site and answer most preliminary questions without charge.

  • SEO Promise | SEO Factor

    Internet Marketing services are funny in that everyone is offering them. From companies that have suddenly appeared, claiming to be experts in the industry, to traditional web design and marketing firms that have moved to add revenue generation; these services are hot for any company.

    Before you hand over any money though, it’s important to make sure you know what you are purchasing. Instead of warning you about what other companies may or may not do, we will tell you exactly what we will and will not do.

    No Tricks

    We strive to bring quality traffic to your site. It won’t be of any use to us if you get banned from Google. In fact, the only person that would benefit from that is your competitor. No, sir. We keep things strictly ‘white hat’ here at SEO Factor. We only implement methods that we wouldn’t mind sharing with the search engines themselves.

    No False Promises

    If we don’t think we can have a positive impact on your business, we won’t sell services to you. It’s as simple as that. Though this adds to the initial consulting and sales process, it also ensures that you aren’t unhappy with the services we provide.

  • SEO Factor

    Our SEO and Internet marketing services are built with varying business models in mind. From local plumbers to national brands, we have the perfect solution to help your business achieve online success.

    But we do things a little differently than the rest. Even the smallest of our accounts get the attention they deserve to create the best solution. There are no packages or one-size-fits all approaches. Instead, we look at each business’ needs individually, and produce a custom strategy.

    Though there are no packages, there are a few major approaches we take in determining the appropriate direction to take.

  • SEO and Internet Marketing Services

    Our SEO and Internet marketing services are built with varying business models in mind. From local plumbers to national brands, we have the perfect solution to help your business achieve online success.

    But we do things a little differently than the rest. Even the smallest of our accounts get the attention they deserve to create the best solution. There are no packages or one-size-fits all approaches. Instead, we look at each business’ needs individually, and produce a custom strategy.

    Though there are no packages, there are a few major approaches we take in determining the appropriate direction to take.

    We will place a quick form here, along with the link to the “serious” buyer.

    Local SEO
    A local SEO strategy will focus on your business’ surrounding area, usually with a city or region in mind.

    Advanced SEO
    An advanced SEO campaign will cater to those websites in need of national exposure and large-scale online visibility.

    PPC
    A paid search campaign is a great way to get instant, qualified traffic to your website. Our fees are structured conservatively, and are based on your budget.

  • Choosing An Internet Marketing Firm For Your Hotel

    After my hotel reputation management post yesterday, I received a lot of emails about the subject, and how a hotelier goes about finding an Internet marketing firm for their hotel. I couldn’t answer some of those emails too directly, as there would be a conflict of interest, but I thought I would create a decent post to help you out.

    In an effort to prevent any conflicts of interest and to fully disclose my information, I want to mention that I am indeed involved with a hotel Internet marketing company. However, I’m not going to name said company because I like to keep my blog as unbiased as I can, and give a good set of tid bits that any hotel can use to their advantage.

    So, how does a hotel find a good Internet marketing firm? I’ll give you a couple of good guidelines and questions to ask.

    General SEO and Internet Marketing
    Overall, a potential hotel Internet marketing firm should have basic SEO knowledge. I say this for 2 major reasons. 1) some firms didn’t start out providing SEO or Internet marketing services. They previously started somewhere else, and decided that this was a good business to get into. This doesn’t mean they shouldn’t be considered, but it does mean that they should have hired some people who are knowledgeable about the industry, and not trying to reinvent the wheel or just looking for a few quick bucks. 2) There are plenty of SEO scam firms out there, and a niche provider is no different. You need to educate and protect yourself.

    To help you out a little, the First Chapter of the Learning The SEO Factor book I started (and will try to consistently expand on) that should help you ask the right questions and what to look out for.

    I also wrote an article for another blog called 7 Signs of SEO Scams.

    Rankings To Traffic To Bookings (Proof of ROI)
    The neat thing about hotel SEO and Internet marketing is the ability to show a return on investment. You see, hotel websites can make use of what is known as an Internet Booking Engine (IBE) to allow visitors to book rooms online. You Internet marketing firm should be able to work with your IBE (or even provide one for you) and track the visitors to your site, and then to your booking engine as a result of their online marketing efforts. These are good, hard numbers. Now, just because a firm doesn’t offer or work with an IBE doesn’t mean they aren’t providing a quality service, but it is something of the norm and provides a good bit of information.

    Hotel Experience
    Generally speaking, I’ve never really agreed with the niche service providing model in regard to SEO. Why limit yourself to just one field. Besides, we SEOs get really excited when we get to work on something new and interesting. That being said, that is only my personal opinion and I don’t feel has any bearing whatsoever on the quality of service being provided. However, if a firm is to focus on providing a specific service to a specific type of business, then they should probably employ a few people with experience in that type of business. This will only help the SEOs working on your site have a greater understanding of your business.

    Again, this shouldn’t be a deal breaker, but if a company is going to focus on one niche, I feel they should have a few experts in that area. Just food for thought.

    Practice What You Preach
    When I was a kid I worked for a landscaping company. My yard, however, looked terrible. It was something of a running joke between the workers. They all had ugly lawns. I currently have a mechanic friend (now THAT’s good networking. He comes in handy) that drives a car that’s in really bad shape. There’s a point here, I promise.

    When I became involved with SEO, I had the feeling that my site didn’t need SEO attention. I now feel that this is very ignorant thinking. If I can’t SEO my own site and see some rankings for my targeted terms, how will a potential client trust in me. You should hold your bidding firm to the same expectations.

    Ask them what search terms they rank for. Are these competitive terms? Do they sell “Web 2.0 services?” Do they even have an active blog? Is the firm giving excuses why they don’t rank? You may want to take a closer look.

    Custom Services For Your Hotel
    SEO firms have a notorious stereotype of trying to fit all SEO clients into the same package every time. Though this is the case sometimes, there are plenty that don’t do this. SEO is not a one-size-fits-all service. This will yield mediocre results at best. Ask you potential firm if they will tailor their service to meet your specific hotel’s needs, or will you get the exact same treatment as all the others? Are they offering a set price every time? They are probably trying to package their services. Want a good hint on this?

    If they are trying to sell services on the first call, something isn’t right. As an SEO, it’s important that I analyze each and every site individually to provide the best service I can and an appropriate quote.

    Riding On Coat Tails
    And finally, the saddest part. As I’m sure you know, SEO takes time. It’s really funny though, that the first three months or so really set the mood for the next nine. The initial SEO efforts on a site are, in my opinion, the most important. Lately though, I am seeing a lot of hotel Internet marketing companies pulling new clients from one company to theirs. They wait a few months, call the hotel, let them know that nothing is happening for them and take the business. I’ve even seen sites taken, and absolutely nothing changing. They let another company do the grunt work, and take credit for results a few months later. Legal issues aside, this is just shady.

    As much as I hate telling someone to ask for previous clients for SEO (I sign a non-compete, non-disclosure to ensure that I will never release such information) this may be something to think about. Larger firms don’t seem to have a problem showing previous clients off, so poke around. I know it’s a lot of work, but find out when said hotel became a client. When did they see results? Did they have a previous SEO firm? Who was that? You may even be able to contact the hotel directly to ask some questions.

    Well, my fingers are tired now. I hope this guide helps you to find a quality hotel Internet marketing firm. If you have any questions at all, as always, please feel free to contact me.

    With this, and any other post, please read the disclaimer.

  • SEO Myths

    Posted by admin on Tue, 01/22/2008 – 01:24

    Because SEO is a bit confusing at first, and the need for it can be so great, there are a number of people/companies that take advantage of the SEO idea for personal and monetary gain at the expense of unwary business owners. Well, we will show them now won’t we?

    There are a few myths that you should know before you even consider hiring a person or firm to provide SEO or Internet marketing services.

    Guarantees
    There are none. Plain and simple. I know I know. I must be crazy to say such a thing. After all, I offer SEO services myself. I should be touting huge successes. Well, that’s just not how it works. The search engines change all the time. They are in a constant state of “get better and return better results.” As such, as an SEO, I can only provide to you a promise that I am experienced, have provided successes in the past, and abide to the search engine guidelines. I can also talk to you about some of the methods used to optimize and rank your site, but I can not guarantee any sort of rankings or traffic. As SEOs, we can discuss expectations, but we can’t go too much further than that.

    You might be thinking “well, this doesn’t sound too good for me at all. I need guarantees.” To that I ask you to think about other professionals. Doctors, lawyers, firefighters all have a job that relies heavily on their experience and diligence. SEO is no different. With experience in this field comes a knack for ranking a website and driving traffic.

    SEO Is Tricking The Search Engine
    This is probably by far the most important topic in the industry. Often when typing or speaking, it is perceived that what we do as SEOs is tricking the search engines into ranking a website. This couldn’t be further from the truth (except for those “black hat” guys. We will talk about them in a separate post). This is mostly our fault, as we tend to discuss methods between ourselves, even publicly, more than we talk philosophy. The idea behind optimization is not to trick the search engines, but to promote quality websites effectively by cleaning up the site’s structure, and promoting it by providing more exposure. We don’t want to rank something that isn’t of quality, we want to make sites easier for search engines to see, easier to navigate, and use. This has a lot to do with the users of the site as well. For more reading on this idea, you can refer to another post title ‘Optimize For Eyes, Nots The Bots.’

    SEO Is Witchcraft
    As odd as that sounds, I’ve actually seen this written by a few very popular people. SEO seems pretty tricky at first, and if someone doesn’t understand something, they tend to lable it as something it simply is not. This is due in part to the misleading SEO firms out there, which we will talk about in just a little bit. With time, you will see that we SEOs are all to willing to tell you what it is we do, and how we do it.

    Those are just a few of the myths about SEO, but they are the most common that I’ve seen. While we are talking about topics you want to consider when looking for an SEO service, we might want to read ‘Misleading SEO Services’ for a few of the things to watch out for as well.