My CMS

Tag: major search engines

  • Internet Marketing Services | SEO Factor

    Our Internet marketing services are customized to cater to varying business modes big and small. From local service providers to national production companies, we create individual solutions to provide what you need specifically. You won’t find any packages here; just the right website promotion solutions for your business.

    From SEO Services to PPC Management, we have what it takes to bring more, quality traffic to your website. We also cater all of our services on a case-by-case basis so you can be sure that you are getting exactly what you need, and only paying for that.

    New To Internet Marketing?

    This industry has been around for almost as long as the major search engines (at least Yahoo!), but that doesn’t take away from its mystery to most people. A large part of our services involve gaining higher rankings and increased traffic, educating you along they way.

    But if you still have questions it’s important to get them answered before you fork over any money to anyone for services. Though we offer in-depth SEO consulting, we also like to make ourselves available for basic questions. Feel free to contact us and we can take a quick look at your site and answer most preliminary questions without charge.

  • Search Engine Optimization (SEO)

    Posted by admin on Tue, 01/22/2008 – 01:12

    Search Engine Optimization (SEO) is defined by WikiPedia as the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. It sounds a little overwhelming when you first read that definition, so hopefully we can help you understand what SEO is, and how it can be used to help an online business.

    The SEO
    My name is Josh Garner, and I’m a freelance SEO (Search Engine Optimizer). “Hi Josh.” Hopefully I can explain a bit better than the definition above what SEO is, and is all about.

    As an SEO, my job is to “optimize” a website so as to attain higher rankings in the search engine, and provide my clients with a return on their investment; be it making a sale online, or getting a phone call, or a walk through the door, etc. By “optimize,” I mean that I will fine tune the site’s structure, content, meta information, and a large number of other factors (as much as I can find will appear on this blog) so the search engines will take a liking to it.

    The Search Engines
    If you haven’t already (and I’m pretty sure you have) go to Google.com. Type in a search. Anything at all. You see all that stuff? Well, that’s what happens when you search on Google. Google is a search engine, and its job is to process your search query, and return to you a list of websites it believes to be most relevant. In this respect, most of the major search engines (Google, Yahoo!, and MSN) act in much the same way. They take what you type in, and give you what they think you want. I say think because, like anything else man-made, it isn’t a perfect system. As such, this is really where SEO comes in.

    You see, the search engines have a vested interest to return results that you want. They make their money through advertising, so the more users they have, the more lucrative their ad spots will become. Likewise, if you were to use Google, and it consistently returned poor results, you would soon leave, and the ad spots would decrease in value; at the same time pushing the value of the search engine you decided to move to up just a little more. So, how do they determine what the right results are?

    Relevancy
    This term is used a lot in the SEO world. The idea for a search engine is to return relevant results, meaning results that would satisfy your search. Once a website is included in a search engines index (the database that holds a record of all sites that a search engine has crawled and listed) an algorithm makes a number of decision on it’s relevancy to terms depending on the site’s content. The more relevant a site is to a certain word or term, the higher its location in a search engine’s results page (SERP). Now, there are a lot of things that determine a website’s relevancy in a search engine’s eyes, and all the engines determine it in different ways.

    Overall, a site’s content, its markup (HTML, the way your site is built), and it’s popularity online make up a large portion of the relevance determination. Those, along with the selection of the words you want your site to target, the competition of those terms, where and how they are used on your page(s), what other websites link to yours, how many sites link to yours, how other sites link to yours, and a great giant number of other fine details help to push your relevancy score higher; and so your rankings will follow. Sound like a lot? It is. But it’s not as much as it sounds like it is right now. I’m sure there are a few questions about how SEO can help a business, or some more details on the ranking factors, but first may want to read ‘SEO Myths’ to see a little bit about what SEO is not.

  • SEO Factor Blog

    The SEO Factor Blog is a supplement designed to provide up to date information on Search Engine Optimization (SEO) and Website Promotion. As a compliment to our promotion and optimization services, we also like to keep others informed so as to spawn a greater understanding of SEO and search engine placement. Read more about SEO Factor here.

    Or goal with SEO Factor is to provide an affordable service with real results. We certainly don’t mean to speak in ill manner towards other companies specifically, but there are some that are charging a lot for submissions, or some other service that doesn’t require an exchange of funds. Our goal with the blog is to share information. SEO almost sells itself in complexity and importance. Anyone can do it. But to be effective you need experience, proven methods, and time to spend on it. Most business owners can not neglect their business to achieve these. With the blog, we have an avenue where we can fully disclose any news, methods, and ideas. There should be no secrets in SEO.

    February 20th, 2007 This is a big giant collection of SEO tools and references. I want to give a great deal of credit to Webnauts of www.webnauts.net. He put 98% of this stuff together. Enjoy. I’ll try to update it as new and cool stuff comes out.

    read full post..

    November 3rd, 2006 I often speak of the importance of content on a site for SEO. In these talks, the question of placing a certain term on a site a certain amount of times to prove relevancy comes up. This usually sparks in interesting conversation that I will share here…

    On-Page-Optimization. First things first. The idea of optimizing a website is taken to levels that it shouldn’t…

    read full post..

    November 3rd, 2006 I can’t express how many times the ‘SEO / Flash’ subject has come up. It’s a very valid issue, and carries a lot of debate. The problem with Flash is the inability for the SE’s to read the text in the movie or animation. Well, there is a way to make this better.

    Here is an article on the whole subject at

    read full post..

    November 2nd, 2006 To continue with my recent rants on alt tags, their importance, and proper use, I wanted to further my stance on this subject with Google backing me.

    Google has been, and continues to work on “Google Accessible,” a Google search engine built specifically for the seeing impaired. It will rely a lot on the same…

    read full post..

    November 1st, 2006 I was recently posed the question, “Can any SEO company truly be white hat?” Though some very valid points were argued that the answer is no, I stand by my answer of “yes.” First, the definitions.

    Black Hat SEO – Search Engine Optimization techniques and methods which fall outside of the guidelines issued by the Major Search Engines such as Google, Yahoo…

    read full post..

    October 24th, 2006 I recently spoke on the importance of alt tags, and how to properly implement them. The question arose, “how much weight does the alt tag have in reference to ranking?” Well, keeping with the stance I have on keyword stuffing, “a lot,” is my answer.

    One of my clients has a T-shirt sight on which one of the products page was a funny cop shirt. The home page was ranking very very…

    read full post..

    October 18th, 2006 The following is a link to a post at SEOMoz. Rand started to compile information for on-page optimization efforts, and provided all of us with this invaluable information.

    Rand’s List of Search Engine Ranking Factors

    read full post..

  • SEO-Factor: Website Marketing, Press Releases, and Promotion Services for small and medium-sized businesses.

    Once your site is optimized, the job is not complete. To maximize your site’s ranking and traffic potential, it must be submitted and effectively promoted. Let us promote it to the online community through directory and search engine submission, and targeted articles and press releases to drive traffic and build link popularity.

    Press Release Service $300

    A press release can be one of the most inexpensive and effective ways to get your site noticed by increasing relevant traffic and increasing link popularity. Let one of our expert writers provide your business with the best press release, and we will do all the distributions among the online press release services.
    Read More

    Order Form

    Monthly Website Tracking And Management $50 monthly Let SEO Factor keep track of your website’s progress and search engine submissions so you don’t have to. With our monthly search engine report, you can see your optimization efforts in work, and manage accordingly. The monthly service will provide the following:

    • Current rankings in the major search engines (Google, Yahoo!, MSN, and Ask)

    • Your site’s current Google PageRank

    • Your website’s current link popularity according to the major search engines

    • A reflection of the above stats from the previous month

    • Submission to 5 directories to increase you link popularity

    Order Form