My CMS

Tag: medium-sized businesses

  • SEO Company in Jacksonville, Florida – SEO Factor

    You have a plan. You started a business. You even have a website. Now what?

    You need a way to show the search engines that you are exactly what people are looking for when they need your products or services.

    We show Google that your site is in fact what people are looking for. Our SEO solutions provide your site with higher rankings for search terms that matter, and our PPC management services get quality clicks to your site at the lowest cost possible.

    By charging SEO Factor with the task of promoting your site, you increase its potential for ranking and traffic, and thus the potential for increased income. Most small and medium-sized businesses already make use of a Pay-Per-Click option, but aren’t getting the returns they should be.

    From search engine optimization to PPC management, we create a custom strategy with your business’ needs and goal in mind. We don’t just drive traffic to your site, we drive converting traffic.

  • About

    SEO Factor and Josh Garner
    SEO Factor was a Search Engine Optimization (SEO) and Website Promotion blog I started while working with Website Pros. As their SEO, I was the point of contact for a great number of people, including those that were hearing about SEO for the first time. At first, I used the blog as a way of documenting a lot of beginner SEO information. As with all things, the SEO Factor site grew and changed, and is now the main point of promotion for my services as in independent SEO.

    As an SEO, I have been providing SEO services to small and medium sized businesses for 4 years on both an in-house and independent basis. I have a strong background in local Internet marketing, having worked on major hospitality brands like Marriott, Hilton and Best Western. I have also had the pleasure of working with large, national websites offering both services and products.

    My Thoughts on Working
    Though I have nothing against the SEO firm model, I feel that I am able to offer a more attentive and economical service as an independent provider. Unfortunately, most firms have a double agenda. Sure, they may very well provide a decent service, but they also have to make a substantial profit. After years of working in-house or for an agency, I’ve found myself agreeing less with big company processes and policies, and wanting more out of the quality of my work and services.

    To give you an idea of my work philosophy, I can tell you that there are no clean firetrucks in my office, and I try not to become or work with clowns or superstitious pigeons. This indirectly stands to reason why I charge per project as opposed to hourly. I prefer to work in the mindset of providing success and return, as opposed to more hours. In the end, I work smarter, not harder.

    Please feel free to read more about my SEO services, the SEO Blog or contact me with any questions.

  • The Designer’s Guide To SEO

    I received some feedback from a few designer-oriented folks over at the FreelanceSwitch forums, and would very much like to put something together that they can use. These guys and gals are designing sites all day for their clients, so they don’t have the time to do all the research and learning we do over in the SEO world.

    I put this together as a way for those outside of the SEO trenches to reference during their site design and creation. I hope it builds as I get more questions, into a standard designers can use to make sites ascrawlable and crawler friendly as possible.

    Please note, though, that the items involved will not necessarily gain fantastic rankings, as there is a reason it has taken me and my SEO brethren years to get this stuff to work. It gets a lot deeper and more involved to get sites to rank well, and drive quality traffic. Rather, this guide will help to prevent some pitfalls that designers may not even know they are employing.

    It should also be noted that most SEO questions are usually answered with “well that depends on…” As such, these are some basic ideas to be mindful of, and understand that each site carries its own challanges and required areas in regard to SEO. 

    If you have any questions about the information contained, please feel free to let me know, and I’ll do my best to answer them.

     
    Navigation

    • Make sure to opt for text link navigation as opposed to images.
    • If you have to use images, make proper use of the alt attribute.
    • In the alt attribute of navigation images, be clear and concise as opposed to stuffing it with keywords. If it’s the link to the used cars page, make the alt “used cars” as opposed to “used cars for sale in jacksonville florida cars for sale used.”

    Title Tag

    • Make sure the title tag for each page is unique and relevant to the page it is on.
    • Try not to exceed 70 characters in the title tag.
    • Don’t stuff the title with keywords in an attempt to rank. Instead, make it easy to read and relevant.
    • The title is seen in the search engines’ results pages, so it should make sense as well as make use of relevant terms.

    Good Title = “Freelance SEO services by Josh Garner”
    Bad Title = “Freelance SEO, SEO Services, Freelance SEO Services, Josh Garner”   Yuck!

    Description Tag

    • Make the Description unique and relevant for each page.
    • Try not to exceed 180 characters.
    • Don’t stuff the description with keywords in an attempt to rank. Instead, make it easy to read and relevant.
    • The Description is often used in the search engines’ results pages, so make it a good call to action with the necessary search terms as applicable.

    Good Description = “Josh Garner provides Freelance SEO services to small and medium sized businesses.”
    Bad Description = “Freelance SEO Services, SEO services, Freelance SEO by Josh Garner. Offering Search Engine Optimization and SEO services for freelance and such.”

    Keywords Meta Tag

    • Highly Debated.
    • Most say it doesn’t help, I’ve seen proof otherwise. However, it is extremely low on the list of things that matter the most.
    • Spend a few minutes here, nothing more.
    • Use it as a means to store the search terms you are targeting for the pages of your site.
    • Put 5 or 6 terms on each page.
    • Don’t stuff with keywords to get more coverage, this is exactly why it isn’t weighed upon by the search engines anymore.

    Good Keywords = “Freelance SEO Services, Search Engine Optimization Services, SEO Services, Small Business SEO”
    Bad Keywords = “SEO, search engine optimization, Search Engine Optimization, SEO Services, Services SEO, seo services, services seo, freelance SEO, freelance seo, Freelance SEO, Freelance seo”

    Content

    • Go for quality over quantity.
    • Use the search terms as necessary.
    • Don’t stuff search terms in the content in a fashion that would hamper the readability.
    • Use of header tags (h1, h2, etc.) should be used for intended readability and as a title for the page/paragraph accordingly.
    • Don’t stuff the header tags.
    • H1 and h2 tags should be used at the top of the page accordingly, and lower header tags to introduce paragraphs.

    Images

    • Use the alt attribute appropriately.
    • Don’t use the alt attribute as a means to stuff keywords.
    • Describe the image.
    • Image file names should also be descriptive.
    • More on the alt attribute.

  • SEO-Factor: Search Engine Optimization, Website Promotion Services

    Business Growth With Ranking – Having a website in today’s business world is not a luxury, but a necessity. Even if you don’t plan to sell products on your site, there will be a need for a convenient central location of your business’ information. But, having a website is not good enough. If customers can’t find your site, then they can’t buy your product. That is where Search Engine Optimization comes in. SEO is the act of optimizing a website so that it will improve it’s potential to appear higher on the search engines, and it’s worth can mean the difference between succeeding in business and closing the doors for good.

    What SEO Factor Can Do For Your Business – By charging SEO Factor with the task of optimizing your site, you increase it’s potential for ranking and traffic, and thus the potential for increased income. Most small and medium-sized businesses already make use of a Pay-Per-Click option, not knowing that they can achieve a higher rate of success by exploiting the statistics that consumers are more likely to click on a site listed in the non-paid section of a search engine. This will not only promote a company’s growth, but will cost a lot less than paying for every click to their site. So, we can help your site work harder for your business, and save you money at the same time.

    Versatile Help For Any Budget – With a wide range of optimization and website promotion services, we can assist in the growth of any business with any marketing budget.

    Timing Is Everything – It takes time for search engines to crawl and rank a website, so don’t waste another minute. Let SEO Factor give your site the extra help it needs to work harder for you and your business.