My CMS

Tag: search engine marketing

  • On-Page Optimization » SEO Factor (2)

    14 May 2007

    You may have noticed that some, or all, of your pages are not showing up. With a little research, and the useĀ  ’site:domain.com,’ you find that some/all/most of your pages are in “supplemental results.” What does this mean? Google says:

    Duplicate Content And Meta, And The Effect On Rankings

    12 May 2007

    Well, I neglected to write anything yesterday; not even a week in review — so I figured I would jump on during my relaxing Saturday evening. I was asked by a friend to write my thoughts on duplicate content and meta, and how it effects rankings. This is something that every SEO should know, but […]

    SEO Title Tag Test

    26 April 2007

    In the world of SEO, there are a number of rules we follow. One such is the use of the title tag. The title tag is arguably one of the most important parts of the on-page optimization process, and can have a pretty big impact on your CTR. You can read a little bit more […]

    Selecting Quality Keywords for Qualified Traffic

    23 April 2007

    Keyword research and selection is probably one of the most important steps in your Search Engine Marketing (SEM) efforts. It doesn’t impact your rankings like a lot of the other on-page and outer marketing factors (header tags, proper titles, link building, etc.), but if you aren’t targeting the right keywords, a lot of those efforts […]

    Keywords In Your Domain Name

    20 April 2007

    It has long been debated that having keywords in your URL will help your ranking for those terms. We say “debated” because it’s pretty difficult to test just one single aspect of on-page optimization with enough control to really make a determination, but there are those of us that swear by it.

    Title Tag Optimization

    13 April 2007

    I spoke to a wonderful customer at my full-time position yesterday, and was reminded that I didn’t port over another good tid-bit of basic SEO information. The title tag.
    The title tag is arguably the single most important meta tag in regard to on-page optimization. Actually, it’s important on 2 fronts. Both as an SEO metric […]

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  • SEO Factor Blog

    October 9, 2006 A lot of times people ask me where I get my information or where they should start reading to learn more about SEO. I usually reply with a half cocky/half joking “read my blog, it has all you need to know.”

    Obviously this is not the truth, as no one person can know all there is to know about Search Engine Optimization (SEO). And even if there were, that person would not likely also know everything there is to know about Search Engine Marketing (SEM). So, giving credit to Rand Fishkin at SEOmoz, the following link is to his list of the blogs he reads. Mine is not quite as extensive due to particular tastes and such, but this is a great way to go through a lot of the bigger names, and make a list of your own.

    Ranking 50 Top Blogs in the Search Space

    WebproWorld also has a great post by incredible help on ‘SEO, Where Do I Begin?’

    I do want to point something out about resources though. I can honestly and humbly say that the list and most of the mods at WebproWorld know more of SEO, have more experience, and could likely out rank me any day. But in this field, learning what it is, and knowing what it is are 2 different things. I could claim all day long that the information I give is correct, that I have ranked many sites well, and have a 100% success rate (I really don’t). But in this whole blog have I ever once mentioned a single URL in my hands? Nope, not once. So why believe me? Those I work with and reading this do because they have seen it. But if you are visiting from outside of our little circle, you shouldn’t. I try very hard to make sure I am conveying information correctly, but it is always best to try these things out yourself before holding it as gospel. There is a saying in physics (yes Billy, it’s a saying in mathematics too…jerk) that until something has been measured, and assigned a number, it does not exist. Or something like that, it’s been a while since I was in school. All I’m saying is that all the book knowledge that can possibly be attained, is no match for real-world experience. So just because someone tells you it’s true, doesn’t mean it is until you have tried it yourself.

    I hope these resources help. There is a plethora of great information out there. You just have to reach out and grab it.

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