My CMS

Tag: search engine optimization techniques

  • SEO Factor Blog

    November 1, 2006 I was recently posed the question, “Can any SEO company truly be white hat?” Though some very valid points were argued that the answer is no, I stand by my answer of “yes.” First, the definitions.

    Black Hat SEO – Search Engine Optimization techniques and methods which fall outside of the guidelines issued by the Major Search Engines such as Google, Yahoo and MSN. This can include hidden text, bad redirects, participation in link farms, etc.

    White Hat SEO – Search Engine Optimization techniques and methods used to modify a site so that a search engine will more easily crawl and index it.

    I think these definitions are a bit simple, and with enough conversation the line separating the two can become very blurred. One of the points argued was that of link popularity techniques. One of Google’s guidelines is as follows:

    • Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.

    I was asked about my link-building / directory submission service, and how this rule applies. Well, it clearly states to not become involved in link schemes. These are very prevalent in the SEO industry. This is not the act of submitting to directories or approaching other relevant sites with a link exchange proposal. These “schemes” would be something to the tune of automated link exchanging software, or completely irrelevant links. Another of Google’s rules that was brought up was:

    • Avoid tricks intended to improve search engine rankings.

    If I am optimizing a site, is this not exactly what I am doing? No. No it’s not. When optimizing a site, I am doing so to help provide a crawler friendly-environment for the search engines and building quality content to prove that the site is relevant and worthy of ranking, not tricking the search engines into thinking the site is something that it is not.

    So, in the end, I do in fact believe an SEO company can be completely white hat. I am one. I have worked for many, and I know of many. Unfortunately there are indeed a number of black hat SEO companies out there that do a wonderful job of ruining our name, but those are getting easier to spot by the day. And the online community is becoming more educated and harder to fool.

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  • SEO Factor Blog

    February 20, 2007 This is a big giant collection of SEO tools and references. I want to give a great deal of credit to Webnauts of www.webnauts.net. He put 98% of this stuff together. Enjoy. I’ll try to update it as new and cool stuff comes out.
    SEO Analysis Tool
    Google Accessible Web Search for the Visually Impaired
    Why Spell Check is Important for Your Web Site
    Search Engine Indexing of Secure Pages

    Why SEO should be important to you

    An article explaining,why SEO (Search Engine Optimization) is important for you too.

    Search Engine Optimization (SEO)

    Article about Search Engine Optimization at Wikipedia, the free encyclopedia.

    The Classification of Search Engine Spam

    A document been written to allow search engine marketers and other industry professionals to objectively evaluate actions to see whether those actions equate to spamming a search engine.

    Redundant Meta Tags are worthless!

    Google explains why redundant Meta Tags are worthless!

    Do SEO Yourself (Tutorial)

    SEO is an acronym for “Search Engine Optimization” It is the process of analyzing your potential design and problems for search engines indexing and positioning. In other words, making your web site and its content attractive, relevant and visible to search engines and web searchers.

    There is nothing worse than having a beautiful web site with excellent written content, though you still lose traffic or you even keep potential visitors away, while your site cannot be found.

    Before you begin optimizing your pages for Search Engines, consider that the following search engine optimization techniques are SPAM!

    • automatically generated doorway pages
    • cloaking and false redirects
    • keyword stuffing
    • hidden text or hidden links
    • pages loaded with irrelevant words
    • duplicated content on multiple pages
    • misspelling of well-known web sites
    • unrelated and centralized link farms
    • other methods that try to trick search engines

    If you use one of the above techniques, you might get short term results, but it’s most likely that your site will be banned from search engines, and therefore you will put your business at severe risk. You will have more success, if you will optimize your site for humans, and not machines. Please report broken links or other issues, as misleading information, etc.

    SEO Code of Ethics

    • Search Engine Optimization Code of Ethics

    Search Engines Guidelines for Webmasters

    • Google Webmaster Guidelines
    • Yahoo! Search Site Guidelines
    • MSN Guidelines for Webmasters
    • Ask Jeeves Guidelines for Webmasters
    • Open Directory Editorial Guidelines
    • Zeal Guidelines Overview
    • Overture’s SiteMatch Content Guidelines
    • Filing at Google a reinclusion request – howto
    • Remove content from Google’s index

      Search Engine Spammer Reporting

      Search Engines Information for Webmasters

      • Google Information for Webmasters

      SEO Tutorials

      SEO TIPS

      Free Online SEO Tools

      Free SEO Desktop Tools

      Web Site Submission at Major Search Engines

      Web Site Submission at Human-edited Directories

      • DMOZ
      • Webnauts Net Human and Search Engine Friendly Web Directory

      SEO Discussion Forums

      • SEO Workers
      • Webnauts Net
      • Digitalpoint
      • Google Community
      • Search Engine Forums

      Social Bookmarking

      • Social Bookmarking (all in one)

      SEO Joke

      A declaration of the abbreviation SPAM:

      S = SITES

      P = PLACED
      A = ABOVE
      M = MINE

      Turn on your loudspeakers to hear the spam hymn:

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  • SEO Factor Blog

    The SEO Factor Blog is a supplement designed to provide up to date information on Search Engine Optimization (SEO) and Website Promotion. As a compliment to our promotion and optimization services, we also like to keep others informed so as to spawn a greater understanding of SEO and search engine placement. Read more about SEO Factor here.

    Or goal with SEO Factor is to provide an affordable service with real results. We certainly don’t mean to speak in ill manner towards other companies specifically, but there are some that are charging a lot for submissions, or some other service that doesn’t require an exchange of funds. Our goal with the blog is to share information. SEO almost sells itself in complexity and importance. Anyone can do it. But to be effective you need experience, proven methods, and time to spend on it. Most business owners can not neglect their business to achieve these. With the blog, we have an avenue where we can fully disclose any news, methods, and ideas. There should be no secrets in SEO.

    February 20th, 2007 This is a big giant collection of SEO tools and references. I want to give a great deal of credit to Webnauts of www.webnauts.net. He put 98% of this stuff together. Enjoy. I’ll try to update it as new and cool stuff comes out.

    read full post..

    November 3rd, 2006 I often speak of the importance of content on a site for SEO. In these talks, the question of placing a certain term on a site a certain amount of times to prove relevancy comes up. This usually sparks in interesting conversation that I will share here…

    On-Page-Optimization. First things first. The idea of optimizing a website is taken to levels that it shouldn’t…

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    November 3rd, 2006 I can’t express how many times the ‘SEO / Flash’ subject has come up. It’s a very valid issue, and carries a lot of debate. The problem with Flash is the inability for the SE’s to read the text in the movie or animation. Well, there is a way to make this better.

    Here is an article on the whole subject at

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    November 2nd, 2006 To continue with my recent rants on alt tags, their importance, and proper use, I wanted to further my stance on this subject with Google backing me.

    Google has been, and continues to work on “Google Accessible,” a Google search engine built specifically for the seeing impaired. It will rely a lot on the same…

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    November 1st, 2006 I was recently posed the question, “Can any SEO company truly be white hat?” Though some very valid points were argued that the answer is no, I stand by my answer of “yes.” First, the definitions.

    Black Hat SEO – Search Engine Optimization techniques and methods which fall outside of the guidelines issued by the Major Search Engines such as Google, Yahoo…

    read full post..

    October 24th, 2006 I recently spoke on the importance of alt tags, and how to properly implement them. The question arose, “how much weight does the alt tag have in reference to ranking?” Well, keeping with the stance I have on keyword stuffing, “a lot,” is my answer.

    One of my clients has a T-shirt sight on which one of the products page was a funny cop shirt. The home page was ranking very very…

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    October 18th, 2006 The following is a link to a post at SEOMoz. Rand started to compile information for on-page optimization efforts, and provided all of us with this invaluable information.

    Rand’s List of Search Engine Ranking Factors

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