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Tag: search engine optimization

  • Basic SEO » SEO Factor

    24 September 2007

    Sigh…I really didn’t want to blog about this at all. However, there is a huge uproar right now in the SEO world on the validity of directories in regard to links. Rand at SEOMoz made a few posts that prompted a few bloggers to bite. One post in particular (I’m going to fore go the […]

    Manicures and Martinis – Don’t Neglect Keyword Research

    26 July 2007

    I’ve been spending the last few days with a team of developers creating a keyword research tool. We are pulling the information from a great number of areas, and will be providing results in a somewhat manual process (you usually find that the more automated the keyword research process, the less integrity you get as […]

    What is SEO, and how important is it to my business?

    19 July 2007

    SEO. Search Engine Optimization. This term is most commonly defined as “the method of modifying a site, it’s code, and it’s content, to achieve higher rankings in the search engines.” This definition is a bit vague, but put simply it is just that. With regard to SEO, you would make changes to your site based […]

    Don’t Trick The Search Engines

    10 July 2007

    I think I’ve touched on this subject before, but the cycle seems to be coming to it’s beginning end. By that I mean, there seem to be chunks of time throughout the year when I see the a lot of new websites attempting the hidden text or becoming part of some link building scam in […]

    Site Design, SEO, And A Real World Case

    9 July 2007

    The best part of my consulting, full time job, is the large amount of case study. So many times a week I’m shown a site that has an “odd” problem. And the neatest part is that I get to educate and discuss SEO with other up-and-coming SEO’s.
    Just last week, I was emailed a strange happening […]

    Header Tags and SEO

    2 July 2007

    I recently got to have discussions with a few other SEO’s, and there was a topic dear to my heart that became the highlight in discussion. That was the importance of H tags. It so happens that some SEO’s do not hold the header tags as important at all, even discounting their use all together. […]

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  • Outer Marketing » SEO Factor (2)

    16 April 2007

    Matt Cutts wrote recently that he would much like people to report sites that sell/purchase paid links using the spam report on his blog. This is obviously causing something of an uproar because a lot of people make use of purchased text links for more than just ranking reasons.
    But it seems that Google will […]

    Link Popularity

    11 April 2007

    Because the blog will be ported over, I want to touch base on a lot of older topics, with an updated view. The first, and probably one of the most important of which is link popularity.
    In the old days (no more than 2 years ago. That’s a long time ago in the www world), link […]

    Blog directories

    9 October 2006

    Blogging is an ever-growing method of networking on the Internet. This one, for example, was created to help beginners that I work with in consulting on search engine optimization. It since has grown out of that, but that was the original intent. A great deal of companies are using blogs as an avenue of marketing, […]

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  • SEO-Factor: Search Engine Optimization & Website Marketing, Promotion FAQ’s, and help

    Non-Guarantees
    Unless otherwise stated by gaurantee service, SEO Factor can neither guarantee a certain ranking nor a certain amount of traffic. These factors are sometimes beyond our control, depending on matters such as product(s) offered, saturation of industry, design of site, etc. We can, however, guarantee that all methods used have indeed worked for us and a great number of websites to which we serviced while working for a large website design and promotion company, and are accepted and ethical methods for search engine optimization.

    Guarantees

    For the gaurantee service, SEO Factor will provide a page-one listing for the customer’s site as per the guaratee service’s details. This will mean that the customer will provide a list of 20 keywords/terms, SEO Factor will analyze these terms in accordance with the business’ industry, competition, and analysis of keyword effectiveness. SEO Factor will then provide the promise of a page-one listing in at a minimum of 1 of the MAJOR search engines. (Google, Yahoo!, MSN, Ask.com, Lycos, America Online.) for at a minimum of 5 of the 20 specified terms as noted in the intial agreement. Once agreed on these terms, the effective date begins, marking the beginning of the 9 month period in which SEO Factor has to rank the site under these terms.

    Any Web site that is all Flash, contains frames/layers or adult content is not eligible for the guarantee. Guarantees may be voided for, among other reasons, Web sites that have downtime for one day or more, Web sites that have been altered after they have been optimized by SEO Factor, Web sites that are cloned, or that do not use 301 for redirects.

    If customers do not respond to communications from SEO Factor for more than 60 days, the optimization project may be considered “abandoned” and payment will be surrendered in full.

    For optimization package (“Page One Guarantee Service”), SEO Factor guarantees a minimum number of top ten listings in one or more of 6 search engines within 9 months from completion date. SEO Factor will only provide the guaranteed service to sites in the United States. The search engines included are: AOL, Google, Yahoo!, Ask.com (formerly known as AskJeeves), MSN, and Lycos. The minimum number of top ten listings guaranteed is 5 for the 20 keyword phrase list provided by the customer and agreed upon by SEO Factor. There is no guarantee for the “Home Page Optimization” and “Full Site Optimization” packages. The guarantee is a 50% money back guarantee, subject to these and the other terms and conditions of our Services Agreement, provided at the 9 month mark from date of completion if results are not obtained. In no event will SEO Factor be liable to you for any lost profits, lost savings, or other incidental or consequential damages arising from the optimization services provided.

    This service(s) does not guarantee any sales or traffic to your Web site. Traffic and sales depend upon the demand for your particular product or service, the design and layout of your Web site, and many other factors that are beyond the control of SEO Factor.

    Warranty – Section 3

    3.1 Warranty. SEO Factor warrants that Client will obtain the promised results within 9 months of the Effective Date for service that yields gaurantees. Client shall not perform or allow any changes to SEO Factor’s optimized source code once it has been inserted into Client’s web page specified herein, nor shall Client perform or allow any additional standard submissions of said web page to any search engines, nor shall Client perform or allow SEO Factor’s optimized source code to be inserted into any web page other than the page specified in this Agreement, without the prior knowledge and approval of SEO Factor. Client shall not fail to perform (or prevent SEO Factor from performing) correct insertion of all of SEO Factor’s optimized source code into the web page specified herein. Any such actions on the part of Client as described in this Section of this Agreement shall void this warranty. It is the sole responsibility of the client to monitor said website to ensure the accurate and consistent placement of the source code provided by the SEO Factor.

    3.2 Warranty Disclaimer.

    EXCEPT AS STATED IN THIS SECTION 3, EACH PARTY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION ANY AND ALL WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT WITH RESPECT TO ANY TECHNOLOGY OR SERVICES USED IN PERFORMANCE OF THIS AGREEMENT. NEITHER PARTY WARRANTS THAT ITS WEB PAGE(S) WILL OPERATE ERROR-FREE OR WITHOUT INTERRUPTION.

    3.3 50% REFUND.

    IF SEO Factor BREACHES THE WARRANTY AS SET FORTH IN SECTION 3, SEO Factor SHALL NOTIFY CLIENT BY EMAIL WITHIN 180 DAYS OF EFFECTIVE DATE THAT THE PROMISED RESULTS HAVE NOT BEEN ACHIEVED, THAT THE CUSTOMER IS ENTITLED TO A REFUND OF HALF OF SET-UP AND ADMINISTRATION FEES, AND ALL OF THE MONTHLY CHARGES. CLIENT’S SOLE REMEDY SHALL CONSIST OF RECEIVING A REFUND OF HALF THE COST OF THE SET-UP AND ADMINISTRATION FEES AND ALL OF THE MONTHLY CHARGES. SAID REQUEST FOR REFUND SHALL TERMINATE COMPANY’S DUTY TO PROVIDE SERVICES. Client may request the refund by telephone 904-945-0395, by mail (SEO Factor, c/o Cancellations, 2200 Ashwood Dr, Middleburg, FL 32068) by email (info@seo-factor.com), within the initial 180 day term of this Agreement.

    Access

    In order to provide on page optimization, SEO Factor will need access to your hosting account to make the necessary changes. There are some services that require you to download software in order to make changes to your site. For this reason, we will not be able to provide services for these websites. We’ve never been much for contracts, so the Monthly Maintenance service is month to month, and can be cancelled at any time. Due to the nature of the service, the On Page Optimization plans will require payment before services are rendered. If you have any questions or concerns, please feel free to contact us here.

    Our Partners

    From time to time, SEO Factor will refer you to other services/companies for further assitance such as outer marketing and website design. We have worked with these partners before, and have had a great past experience. However, we can not vouche for any guarantees of service or satisfaction for these partners.

  • SEO Factor Blog

    February 20, 2007 This is a big giant collection of SEO tools and references. I want to give a great deal of credit to Webnauts of www.webnauts.net. He put 98% of this stuff together. Enjoy. I’ll try to update it as new and cool stuff comes out.
    SEO Analysis Tool
    Google Accessible Web Search for the Visually Impaired
    Why Spell Check is Important for Your Web Site
    Search Engine Indexing of Secure Pages

    Why SEO should be important to you

    An article explaining,why SEO (Search Engine Optimization) is important for you too.

    Search Engine Optimization (SEO)

    Article about Search Engine Optimization at Wikipedia, the free encyclopedia.

    The Classification of Search Engine Spam

    A document been written to allow search engine marketers and other industry professionals to objectively evaluate actions to see whether those actions equate to spamming a search engine.

    Redundant Meta Tags are worthless!

    Google explains why redundant Meta Tags are worthless!

    Do SEO Yourself (Tutorial)

    SEO is an acronym for “Search Engine Optimization” It is the process of analyzing your potential design and problems for search engines indexing and positioning. In other words, making your web site and its content attractive, relevant and visible to search engines and web searchers.

    There is nothing worse than having a beautiful web site with excellent written content, though you still lose traffic or you even keep potential visitors away, while your site cannot be found.

    Before you begin optimizing your pages for Search Engines, consider that the following search engine optimization techniques are SPAM!

    • automatically generated doorway pages
    • cloaking and false redirects
    • keyword stuffing
    • hidden text or hidden links
    • pages loaded with irrelevant words
    • duplicated content on multiple pages
    • misspelling of well-known web sites
    • unrelated and centralized link farms
    • other methods that try to trick search engines

    If you use one of the above techniques, you might get short term results, but it’s most likely that your site will be banned from search engines, and therefore you will put your business at severe risk. You will have more success, if you will optimize your site for humans, and not machines. Please report broken links or other issues, as misleading information, etc.

    SEO Code of Ethics

    • Search Engine Optimization Code of Ethics

    Search Engines Guidelines for Webmasters

    • Google Webmaster Guidelines
    • Yahoo! Search Site Guidelines
    • MSN Guidelines for Webmasters
    • Ask Jeeves Guidelines for Webmasters
    • Open Directory Editorial Guidelines
    • Zeal Guidelines Overview
    • Overture’s SiteMatch Content Guidelines
    • Filing at Google a reinclusion request – howto
    • Remove content from Google’s index

      Search Engine Spammer Reporting

      Search Engines Information for Webmasters

      • Google Information for Webmasters

      SEO Tutorials

      SEO TIPS

      Free Online SEO Tools

      Free SEO Desktop Tools

      Web Site Submission at Major Search Engines

      Web Site Submission at Human-edited Directories

      • DMOZ
      • Webnauts Net Human and Search Engine Friendly Web Directory

      SEO Discussion Forums

      • SEO Workers
      • Webnauts Net
      • Digitalpoint
      • Google Community
      • Search Engine Forums

      Social Bookmarking

      • Social Bookmarking (all in one)

      SEO Joke

      A declaration of the abbreviation SPAM:

      S = SITES

      P = PLACED
      A = ABOVE
      M = MINE

      Turn on your loudspeakers to hear the spam hymn:

    The URI to TrackBack this entry is: http://www.seo-factor.com/Blog/bblog/trackback.php/60/

    Line and paragraph breaks automatic, HTML allowed:

  • SEO Factor Blog

    February 20th

    Big Giant Beginner’s Guide To SEO

    This is a big giant collection of SEO tools and references. I want to give a great deal of credit to Webnauts of www.webnauts.net . He put 98% of this stuff together. Enjoy. I’ll try to update it…

    February 6th

    Ok, so we all know how important IBL’s are for ranking in Google. I’ve gone over the importance and what factors are taken into account, but one of the most frustrating thing was the idea that you…

    December 1st

    Link Bait

    Well, I’m back from vacation and getting back into the swing of things. Over the large feast, a friend of the family asked about link popularity and what the best method of gaining quality links…

    November 22nd

    SEO Is Like Cooking A Turkey

    In light of the coming holiday, I thought it would be fun to show some of the similarities between SEO and cooking a turkey. 1. You usually wait until it’s crunch time to get started, then…

    November 16th

    Yahoo! Google, and MSN will agree on the Sitemap protocol previously supported by Google alone. We all know what a sitemap is, and how it helps your site getting indexed. If not read here . The…

    November 14th

    Because the original list would expand so much, we decided to make it a resource page that won’t get lost in the timeline of a blog. We use a lot of these in our promotion service , so a lot…

    November 10th

    It’s Veteran’s Day, so we will be taking thing a little light out of respect and reflection. I’m just gonna give a little week in review on some highlights in the SEO news. Marketing…

    November 9th

    In continuing introductions to the SEO Factor team, we will showcase Aaron Smith. He is versed in SEO, but handles a lot of the logic and landing page layout for optimal marketing and conversion…

    November 6th

    So often I speak in first person. Not really known by the public, the SEO Factor team is actually more than just myself sitting in my underwear smashing away at the keyboard. So I wanted to shed…

    November 3rd

    I often speak of the importance of content on a site for SEO. In these talks, the question of placing a certain term on a site a certain amount of times to prove relevancy comes up. This usually…

    I can’t express how many times the ‘SEO / Flash’ subject has come up. It’s a very valid issue, and carries a lot of debate. The problem with Flash is the inability for the SE’s to read the text in…

    November 2nd

    To continue with my recent rants on alt tags, their importance, and proper use, I wanted to further my stance on this subject with Google backing me. Google has been, and continues to work on…

    November 1st

    I was recently posed the question, “Can any SEO company truly be white hat?” Though some very valid points were argued that the answer is no, I stand by my answer of “yes.” First, the…

    October 27th

    Alt Tags Lawsuit

    If I have to talk about alt tags one more time this month….I will have to….talk about alt tags one more time this month. But I’m not happy about it. Maybe it’s my geographic location, maybe…

    Google Co-op released the personal search engine yesterday, allowing you to “index” pages and provide a search results page that will be geared to an area of study you specify. You will notice the…

    October 25th

    Often times we speak of the time it can take for SEO to take effect and rankings changes. But there is also a part of the puzzle when speaking about new sites (or newly acquired). Tenure can…

    October 24th

    I recently spoke on the importance of alt tags, and how to properly implement them. The question arose, “how much weight does the alt tag have in reference to ranking?” Well, keeping with the…

    October 18th

    The following is a link to a post at SEOMoz. Rand started to compile information for on-page optimization efforts, and provided all of us with this invaluable information. Rand’s List of…

    October 12th

    By Mark Spivey. Below are 11 practical reasons why streaming video should be considered as a vital marketing tool to add to a business website. 1. Limited Screen Space. Computer…

    October 10th

    Google goes through yet another growth spurt with it’s recent acquisition of YouTube. Eric Schmidt, Chief Executive Officer of Google, justifies the $1.65 billion payment with “Our companies share…

    October 9th

    I have posted a couple of times on articles/press releases and their seemingly unknown importance. Now I want to discuss optimizing your article/press release, and give you a great deal of…

    I’m really not sure where this information is coming from, but I’m getting a lot of clients asking me about poison words. This is an excellent example of a Google Myth. There are no such things as…

    A lot of times people ask me where I get my information or where they should start reading to learn more about SEO. I usually reply with a half cocky/half joking “read my blog, it has all you need…

    It seems that Yahoo!’s organic listings include not only “relevant” results (and I use quotes for a reason), but they also show a Pay-Per-Click service. Through Search Submit Express you can…

    Google filed for a patent recently that would allow for algorithmic ranking, along with the efforts of human editing. This would mean that the build of the work in determining ranking and results…

    There are a number of big names in the SEO and online marketing industry. A lot of times I throw them around as answers to “people I would like to meet” or “what source do you have for this…

    As with all things in the website world, the idea, practice, and importance of link popularity is always changing. The rule used to simply be, “get as many links as you can from anywhere at all.”…

    Sometimes I get so caught up in describing some of the complexities of SEO, I neglect the simple things. So today I think I will discuss internal links. Internal links are any links on a page…

    I promise I will write something good and original today. But first, I wanted to give props to Andy Hagans and Aaron Wall of SEO Book for an incredible list of 101 Ways To Build Link Popularity In…

    Often times we get so caught up in marketing our site and making it aesthetically pleasing, we forget one of, if not THE most important part of SEO. Content. The search engines can not see…

    A press release is an article written on or about your company, site, product, or whatever. In respect to marketing, this will accommodate the exposure of your writing when promoted to many avenues…

    So you have an optimized site, have started and continue a good link building campaign, your site is on your business cards, and you tell all your friends about it, but for some reason, it just…

    Blogging is an ever-growing method of networking on the Internet. This one, for example, was created to help beginners that I work with in consulting on search engine optimization. It since has…

    When optimizing a site, we are faced with many daunting tasks. It’s hard enough to generally optimize a page for “the search engines.” But when we say “the search engines,” what are we talking…

    I’m getting an increasingly large amount of questions about Google’s Adsense and whether or not they should be implemented on a site. First, let me talk about what Adsense is. We are all…

    In my position as a consultant on SEO, I seem to be getting an increase in the amount of customers asking why their designer had not considered the changes I suggest. Some of these questions are…

    I seem to be in a real “talk about marketing” mood this week. To continue with this theme, I want to take a small amount of time to discuss marketing on forums. Forums, in my opinion, can provide…

    The online community is a fast one. So marketing online requires that you make use of new and creative avenues on a very mobile basis. One of the coolest thing I like about blogs is that you open…

    Optimizing a website is only part of the SEO / SEM process. Once a site is optimized for the search engines, you still have to consider “old-fashioned” ways of marketing your product or service….

    Link popularity is a very important aspect of SEO and website promotion. It not only brings traffic to your site, but also helps the validity of your website’s importance in the eyes of Google and…

    There seems to be a lot of talk on various blogs and forums (check SEO Book ) that Yahoo! is giving more consideration to inbound links than before. This would be interesting, as that is also the…

    Sitemaps are becoming ever important to a website’s success. Generally speaking, a sitemap is just that, a map of your site. Today I will shed a bit of light on what a sitemap is for, and what it…

    In creating a website we try to desperately to make something aesthetically pleasing, and there are so many methods to that madness. But the prettier the page, often means the more code we have to…

    After reading my last post on CSS and SEO , a buddy of mine asked for a more detailed reason on what exactly about CSS will reduce the amount of code. I figure, “hey, I got a blog. Might as well…

    There are a bunch of them. I would like to share some of my favorites. First, though, I would like to say a thing. All tools are not 100%. Nothing is. Tools for SEO are online and rely on…

    October 7th

    One of the terms used a great deal in the SEO industry is “PageRank.” PageRank is basically Google’s way of telling how “important” a page is. It is often thought that a good PageRank will…

    I just read an incredible article on keyword analyzing, and it inspired me to want to share a little about the way I conduct business with my potential clients, and how we should explore all likely…

    In the creation of a site, many people make use of frames. Frames are a way of making one page that will stay static, but a chunk of which will be used to call information from other pages. The use…

    SEO is a sticky subject sometimes. Many people have been burned by people claiming to be SEO Specialists, and are aprehensive to give another one a shot. There are plenty of resources out there on…

    CSS (Cascading Style Sheets) is a very great way to design and layout a site in terms of SEO. We have discussed how the crawlers will read through the HTML of your site and how this helps determine…

    I recently read forum post on the three signs of a nightmare client , and was thinking, “wow, I get a lot of problems from customers wanting too much for too little.” I thought it would be a…

    We shall now go into the actual code of your site. “Code” is used loosely here as HTML is actually a mark-up language, but we aren’t here to talk that. HTML is the language used to create your…

    October 6th

    I know there is a lot on this blog, but it just started and I want to get a lot of the basics on here so we can start to get into the good stuff. I’m also gonna try to categorize the basics so that…

    We have discussed meta tags and the such. Now we will discuss the content that is on your homepage. The content is in part how the search engines know what your site is all about. They can’t see…

    Well. I’m chillin’ out and wanting to make something useful. So, I will use this time to educate others on a piece of SEO. I think first we are going to talk about the Meta tags. No no, let’s start…

    I was very recently asked by a friend about alt tags in reference to using them to increase keyword relevancy. I answered, and she wanted to know if it was bad to stuff them with keywords (really…

  • SEO Factor Blog

    The SEO Factor Blog is a supplement designed to provide up to date information on Search Engine Optimization (SEO) and Website Promotion. As a compliment to our promotion and optimization services, we also like to keep others informed so as to spawn a greater understanding of SEO and search engine placement. Read more about SEO Factor here.

    Or goal with SEO Factor is to provide an affordable service with real results. We certainly don’t mean to speak in ill manner towards other companies specifically, but there are some that are charging a lot for submissions, or some other service that doesn’t require an exchange of funds. Our goal with the blog is to share information. SEO almost sells itself in complexity and importance. Anyone can do it. But to be effective you need experience, proven methods, and time to spend on it. Most business owners can not neglect their business to achieve these. With the blog, we have an avenue where we can fully disclose any news, methods, and ideas. There should be no secrets in SEO.

    November 22nd, 2006 In light of the coming holiday, I thought it would be fun to show some of the similarities between SEO and cooking a turkey. 1. You usually wait until it’s crunch time to get started, then run around frantically getting all your priorities and methods in place. 2. You spend more time online reading about what to do than actually implementing.

    3….

    read full post..

    November 16th, 2006 Yahoo! Google, and MSN will agree on the Sitemap protocol previously supported by Google alone. We all know what a sitemap is, and how it helps your site getting indexed. If not read here. The protocol is basically an XML file uploaded to your root directory, mapping your site and giving a little information on how often it changes, when…

    read full post..

    November 10th, 2006

    It’s Veteran’s Day, so we will be taking thing a little light out of respect and reflection. I’m just gonna give a little week in review on some highlights in the SEO news.

    November 9th, 2006 In continuing introductions to the SEO Factor team, we will showcase Aaron Smith. He is versed in SEO, but handles a lot of the logic and landing page layout for optimal marketing and conversion for us. I am the SEO Specialist, he is the layout guy….we fight a lot. Alysson is the writer, we are the nerds, so please don’t hold the very poor grammar against him. 🙂

    …

    read full post..

    November 6th, 2006 So often I speak in first person. Not really known by the public, the SEO Factor team is actually more than just myself sitting in my underwear smashing away at the keyboard. So I wanted to shed some light on other members that make up this family, and give them a chance to let their voice be heard.

    First up is Alysson Fergison. Some background. I have spoken time and time again…

    read full post..

    November 2nd, 2006 To continue with my recent rants on alt tags, their importance, and proper use, I wanted to further my stance on this subject with Google backing me.

    Google has been, and continues to work on “Google Accessible,” a Google search engine built specifically for the seeing impaired. It will rely a lot on the same…

    read full post..

    October 27th, 2006 If I have to talk about alt tags one more time this month….I will have to….talk about alt tags one more time this month. But I’m not happy about it. Maybe it’s my geographic location, maybe it’s poor training, maybe it’s a shift in the space / time continuum, but whatever it is, we can’t seem to settle on this subject. Well, maybe this will help out.

    It is not only my…

    read full post..

  • SEO Factor Blog

    The SEO Factor Blog is a supplement designed to provide up to date information on Search Engine Optimization (SEO) and Website Promotion. As a compliment to our promotion and optimization services, we also like to keep others informed so as to spawn a greater understanding of SEO and search engine placement. Read more about SEO Factor here.

    Or goal with SEO Factor is to provide an affordable service with real results. We certainly don’t mean to speak in ill manner towards other companies specifically, but there are some that are charging a lot for submissions, or some other service that doesn’t require an exchange of funds. Our goal with the blog is to share information. SEO almost sells itself in complexity and importance. Anyone can do it. But to be effective you need experience, proven methods, and time to spend on it. Most business owners can not neglect their business to achieve these. With the blog, we have an avenue where we can fully disclose any news, methods, and ideas. There should be no secrets in SEO.

    February 20th, 2007 This is a big giant collection of SEO tools and references. I want to give a great deal of credit to Webnauts of www.webnauts.net. He put 98% of this stuff together. Enjoy. I’ll try to update it as new and cool stuff comes out.

    read full post..

    November 3rd, 2006 I often speak of the importance of content on a site for SEO. In these talks, the question of placing a certain term on a site a certain amount of times to prove relevancy comes up. This usually sparks in interesting conversation that I will share here…

    On-Page-Optimization. First things first. The idea of optimizing a website is taken to levels that it shouldn’t…

    read full post..

    November 3rd, 2006 I can’t express how many times the ‘SEO / Flash’ subject has come up. It’s a very valid issue, and carries a lot of debate. The problem with Flash is the inability for the SE’s to read the text in the movie or animation. Well, there is a way to make this better.

    Here is an article on the whole subject at

    read full post..

    November 2nd, 2006 To continue with my recent rants on alt tags, their importance, and proper use, I wanted to further my stance on this subject with Google backing me.

    Google has been, and continues to work on “Google Accessible,” a Google search engine built specifically for the seeing impaired. It will rely a lot on the same…

    read full post..

    November 1st, 2006 I was recently posed the question, “Can any SEO company truly be white hat?” Though some very valid points were argued that the answer is no, I stand by my answer of “yes.” First, the definitions.

    Black Hat SEO – Search Engine Optimization techniques and methods which fall outside of the guidelines issued by the Major Search Engines such as Google, Yahoo…

    read full post..

    October 24th, 2006 I recently spoke on the importance of alt tags, and how to properly implement them. The question arose, “how much weight does the alt tag have in reference to ranking?” Well, keeping with the stance I have on keyword stuffing, “a lot,” is my answer.

    One of my clients has a T-shirt sight on which one of the products page was a funny cop shirt. The home page was ranking very very…

    read full post..

    October 18th, 2006 The following is a link to a post at SEOMoz. Rand started to compile information for on-page optimization efforts, and provided all of us with this invaluable information.

    Rand’s List of Search Engine Ranking Factors

    read full post..

  • SEO-Factor: Search Engine Optimization, Website Promotion Services

    Business Growth With Ranking – Having a website in today’s business world is not a luxury, but a necessity. Even if you don’t plan to sell products on your site, there will be a need for a convenient central location of your business’ information. But, having a website is not good enough. If customers can’t find your site, then they can’t buy your product. That is where Search Engine Optimization comes in. SEO is the act of optimizing a website so that it will improve it’s potential to appear higher on the search engines, and it’s worth can mean the difference between succeeding in business and closing the doors for good.

    What SEO Factor Can Do For Your Business – By charging SEO Factor with the task of optimizing your site, you increase it’s potential for ranking and traffic, and thus the potential for increased income. Most small and medium-sized businesses already make use of a Pay-Per-Click option, not knowing that they can achieve a higher rate of success by exploiting the statistics that consumers are more likely to click on a site listed in the non-paid section of a search engine. This will not only promote a company’s growth, but will cost a lot less than paying for every click to their site. So, we can help your site work harder for your business, and save you money at the same time.

    Versatile Help For Any Budget – With a wide range of optimization and website promotion services, we can assist in the growth of any business with any marketing budget.

    Timing Is Everything – It takes time for search engines to crawl and rank a website, so don’t waste another minute. Let SEO Factor give your site the extra help it needs to work harder for you and your business.

  • SEO Factor Blog

    October 27th

    Alt Tags Lawsuit

    If I have to talk about alt tags one more time this month….I will have to….talk about alt tags one more time this month. But I’m not happy about it. Maybe it’s my geographic location, maybe…

    Google Co-op released the personal search engine yesterday, allowing you to “index” pages and provide a search results page that will be geared to an area of study you specify. You will notice the…

    October 25th

    Often times we speak of the time it can take for SEO to take effect and rankings changes. But there is also a part of the puzzle when speaking about new sites (or newly acquired). Tenure can…

    October 24th

    I recently spoke on the importance of alt tags, and how to properly implement them. The question arose, “how much weight does the alt tag have in reference to ranking?” Well, keeping with the…

    October 18th

    The following is a link to a post at SEOMoz. Rand started to compile information for on-page optimization efforts, and provided all of us with this invaluable information. Rand’s List of…

    October 12th

    By Mark Spivey. Below are 11 practical reasons why streaming video should be considered as a vital marketing tool to add to a business website. 1. Limited Screen Space. Computer…

    October 10th

    Google goes through yet another growth spurt with it’s recent acquisition of YouTube. Eric Schmidt, Chief Executive Officer of Google, justifies the $1.65 billion payment with “Our companies share…

    October 9th

    I have posted a couple of times on articles/press releases and their seemingly unknown importance. Now I want to discuss optimizing your article/press release, and give you a great deal of…

    I’m really not sure where this information is coming from, but I’m getting a lot of clients asking me about poison words. This is an excellent example of a Google Myth. There are no such things as…

    A lot of times people ask me where I get my information or where they should start reading to learn more about SEO. I usually reply with a half cocky/half joking “read my blog, it has all you need…

    It seems that Yahoo!’s organic listings include not only “relevant” results (and I use quotes for a reason), but they also show a Pay-Per-Click service. Through Search Submit Express you can…

    Google filed for a patent recently that would allow for algorithmic ranking, along with the efforts of human editing. This would mean that the build of the work in determining ranking and results…

    There are a number of big names in the SEO and online marketing industry. A lot of times I throw them around as answers to “people I would like to meet” or “what source do you have for this…

    As with all things in the website world, the idea, practice, and importance of link popularity is always changing. The rule used to simply be, “get as many links as you can from anywhere at all.”…

    Sometimes I get so caught up in describing some of the complexities of SEO, I neglect the simple things. So today I think I will discuss internal links. Internal links are any links on a page…

    I promise I will write something good and original today. But first, I wanted to give props to Andy Hagans and Aaron Wall of SEO Book for an incredible list of 101 Ways To Build Link Popularity In…

    Often times we get so caught up in marketing our site and making it aesthetically pleasing, we forget one of, if not THE most important part of SEO. Content. The search engines can not see…

    A press release is an article written on or about your company, site, product, or whatever. In respect to marketing, this will accommodate the exposure of your writing when promoted to many avenues…

    So you have an optimized site, have started and continue a good link building campaign, your site is on your business cards, and you tell all your friends about it, but for some reason, it just…

    Blogging is an ever-growing method of networking on the Internet. This one, for example, was created to help beginners that I work with in consulting on search engine optimization. It since has…

    When optimizing a site, we are faced with many daunting tasks. It’s hard enough to generally optimize a page for “the search engines.” But when we say “the search engines,” what are we talking…

    I’m getting an increasingly large amount of questions about Google’s Adsense and whether or not they should be implemented on a site. First, let me talk about what Adsense is. We are all…

    In my position as a consultant on SEO, I seem to be getting an increase in the amount of customers asking why their designer had not considered the changes I suggest. Some of these questions are…

    I seem to be in a real “talk about marketing” mood this week. To continue with this theme, I want to take a small amount of time to discuss marketing on forums. Forums, in my opinion, can provide…

    The online community is a fast one. So marketing online requires that you make use of new and creative avenues on a very mobile basis. One of the coolest thing I like about blogs is that you open…

    Optimizing a website is only part of the SEO / SEM process. Once a site is optimized for the search engines, you still have to consider “old-fashioned” ways of marketing your product or service….

    Link popularity is a very important aspect of SEO and website promotion. It not only brings traffic to your site, but also helps the validity of your website’s importance in the eyes of Google and…

    There seems to be a lot of talk on various blogs and forums (check SEO Book ) that Yahoo! is giving more consideration to inbound links than before. This would be interesting, as that is also the…

    Sitemaps are becoming ever important to a website’s success. Generally speaking, a sitemap is just that, a map of your site. Today I will shed a bit of light on what a sitemap is for, and what it…

    In creating a website we try to desperately to make something aesthetically pleasing, and there are so many methods to that madness. But the prettier the page, often means the more code we have to…

    After reading my last post on CSS and SEO , a buddy of mine asked for a more detailed reason on what exactly about CSS will reduce the amount of code. I figure, “hey, I got a blog. Might as well…

    There are a bunch of them. I would like to share some of my favorites. First, though, I would like to say a thing. All tools are not 100%. Nothing is. Tools for SEO are online and rely on…

    October 7th

    One of the terms used a great deal in the SEO industry is “PageRank.” PageRank is basically Google’s way of telling how “important” a page is. It is often thought that a good PageRank will…

    I just read an incredible article on keyword analyzing, and it inspired me to want to share a little about the way I conduct business with my potential clients, and how we should explore all likely…

    In the creation of a site, many people make use of frames. Frames are a way of making one page that will stay static, but a chunk of which will be used to call information from other pages. The use…

    SEO is a sticky subject sometimes. Many people have been burned by people claiming to be SEO Specialists, and are aprehensive to give another one a shot. There are plenty of resources out there on…

    CSS (Cascading Style Sheets) is a very great way to design and layout a site in terms of SEO. We have discussed how the crawlers will read through the HTML of your site and how this helps determine…

    I recently read forum post on the three signs of a nightmare client , and was thinking, “wow, I get a lot of problems from customers wanting too much for too little.” I thought it would be a…

    We shall now go into the actual code of your site. “Code” is used loosely here as HTML is actually a mark-up language, but we aren’t here to talk that. HTML is the language used to create your…

    October 6th

    I know there is a lot on this blog, but it just started and I want to get a lot of the basics on here so we can start to get into the good stuff. I’m also gonna try to categorize the basics so that…

    We have discussed meta tags and the such. Now we will discuss the content that is on your homepage. The content is in part how the search engines know what your site is all about. They can’t see…

    Well. I’m chillin’ out and wanting to make something useful. So, I will use this time to educate others on a piece of SEO. I think first we are going to talk about the Meta tags. No no, let’s start…

    I was very recently asked by a friend about alt tags in reference to using them to increase keyword relevancy. I answered, and she wanted to know if it was bad to stuff them with keywords (really…

  • SEO Factor Blog

    The SEO Factor Blog is a supplement designed to provide up to date information on Search Engine Optimization (SEO) and Website Promotion. As a compliment to our promotion and optimization services, we also like to keep others informed so as to spawn a greater understanding of SEO and search engine placement. Read more about SEO Factor here.

    Or goal with SEO Factor is to provide an affordable service with real results. We certainly don’t mean to speak in ill manner towards other companies specifically, but there are some that are charging a lot for submissions, or some other service that doesn’t require an exchange of funds. Our goal with the blog is to share information. SEO almost sells itself in complexity and importance. Anyone can do it. But to be effective you need experience, proven methods, and time to spend on it. Most business owners can not neglect their business to achieve these. With the blog, we have an avenue where we can fully disclose any news, methods, and ideas. There should be no secrets in SEO.

    February 20th, 2007 This is a big giant collection of SEO tools and references. I want to give a great deal of credit to Webnauts of www.webnauts.net. He put 98% of this stuff together. Enjoy. I’ll try to update it as new and cool stuff comes out.

    read full post..

    February 6th, 2007 Ok, so we all know how important IBL’s are for ranking in Google. I’ve gone over the importance and what factors are taken into account, but one of the most frustrating thing was the idea that you never really had an idea at how many links you were getting credit for from Google. The ‘link:site’ operator was never all inclusive because of the metric’s weight in determining your ranking….

    read full post..

    November 14th, 2006 Because the original list would expand so much, we decided to make it a resource page that won’t get lost in the timeline of a blog.

    We use a lot of these in our promotion service, so a lot of them can be relied upon.

    So, here is a very large, and ever-growing list of sites to submit articles and press…

    read full post..

    October 27th, 2006 Google Co-op released the personal search engine yesterday, allowing you to “index” pages and provide a search results page that will be geared to an area of study you specify. You will notice the search bar at the top of the blog, allowing you to take a gander at my search engine. This is a pretty neat project for many reasons.

    Testing

    Obviously, being the SEO nerd…

    read full post..

    October 9th, 2006 A lot of times people ask me where I get my information or where they should start reading to learn more about SEO. I usually reply with a half cocky/half joking “read my blog, it has all you need to know.”

    Obviously this is not the truth, as no one person can know all there is to know about Search Engine Optimization (SEO). And even if there were, that person would not likely…

    read full post..

    October 9th, 2006 Sitemaps are becoming ever important to a website’s success. Generally speaking, a sitemap is just that, a map of your site. Today I will shed a bit of light on what a sitemap is for, and what it should include.

    At a minimum, your sitemap should link to ever major page or section on your site, but preferably an all inclusive link list. This can get quite large, and a page with…

    read full post..

    October 9th, 2006 There are a bunch of them. I would like to share some of my favorites. First, though, I would like to say a thing. All tools are not 100%. Nothing is. Tools for SEO are online and rely on information given by different sources. For example, there are tools that check link popularity. Google will not ever let you know how many links they consider. This would give a little info on how they…

    read full post..