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Tag: selecting quality keywords

  • On-Page Optimization » SEO Factor (2)

    14 May 2007

    You may have noticed that some, or all, of your pages are not showing up. With a little research, and the useĀ  ’site:domain.com,’ you find that some/all/most of your pages are in “supplemental results.” What does this mean? Google says:

    Duplicate Content And Meta, And The Effect On Rankings

    12 May 2007

    Well, I neglected to write anything yesterday; not even a week in review — so I figured I would jump on during my relaxing Saturday evening. I was asked by a friend to write my thoughts on duplicate content and meta, and how it effects rankings. This is something that every SEO should know, but […]

    SEO Title Tag Test

    26 April 2007

    In the world of SEO, there are a number of rules we follow. One such is the use of the title tag. The title tag is arguably one of the most important parts of the on-page optimization process, and can have a pretty big impact on your CTR. You can read a little bit more […]

    Selecting Quality Keywords for Qualified Traffic

    23 April 2007

    Keyword research and selection is probably one of the most important steps in your Search Engine Marketing (SEM) efforts. It doesn’t impact your rankings like a lot of the other on-page and outer marketing factors (header tags, proper titles, link building, etc.), but if you aren’t targeting the right keywords, a lot of those efforts […]

    Keywords In Your Domain Name

    20 April 2007

    It has long been debated that having keywords in your URL will help your ranking for those terms. We say “debated” because it’s pretty difficult to test just one single aspect of on-page optimization with enough control to really make a determination, but there are those of us that swear by it.

    Title Tag Optimization

    13 April 2007

    I spoke to a wonderful customer at my full-time position yesterday, and was reminded that I didn’t port over another good tid-bit of basic SEO information. The title tag.
    The title tag is arguably the single most important meta tag in regard to on-page optimization. Actually, it’s important on 2 fronts. Both as an SEO metric […]

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  • Week In Review 4/23 – 4/27 » SEO Factor

    « SEO Title Tag Test – Muhammad says ‘SEOs Are A Part of the Problem’ » 27 April 2007

    There were a few “Beginner” posts this week, and a few posts on news related to our industry. Ahh…the perfect mix. This week went by rather quickly, and there are a few things brewin’ that I hope to share next week. It’s a very exciting time.

    • We discussed one of the most important parts of the initial SEO process; Selecting Quality Keywords For Qualified Traffic. I love posting on this because of all the times I get to consult on the idea. After some time, you start to come up with a lot of great ideas and methods to choosing keywords that will work best for a site.
    • We also voiced our opinion on the idea that SEO Is It’s Own Downfall. Though some great points were brought up by Aaron Wall and John Andrews, I think that the “common customer” is becoming more aware of Internet workings every day. Add to that the stubborn ways of SEO and marketing guys, and we foresee a long and prosperous relationship between budding site owners and legitimate SEO Specialists.
    • Rand from SEOMoz is considering an SEO Industry Survey. I think this is an incredible idea. It’s always neat to meet new SEO/SEM’s and discuss new methods, ideas, and processes.
    • We also discussed began our test for the Title Tag. This was brought upon us by a customer that had the title between the ending head and beginning body tags. Should be interesting to see the results. I also got a lot of mail about the horrible design. Our designer was busy, and this proves that I have no business on the “pretty” side of the industry.

    Again, it was a really fun week. I hope to give more “beginner” information, and mix it with industry news and happenings. Going to work is a necessity, working at something you love is a luxury. Have a great weekend everyone.

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  • SEO It’s Own Downfall? » SEO Factor

    « Selecting Quality Keywords for Qualified Traffic – SEO Industry Survey » 23 April 2007

    Poking around my usual blogs brought me to Aaron Wall, who in turn wrote on an article by John Andrews (both incredible SEO’s and business men in many respects).

    The gist is, that because there are so many firms out there offering a much lower priced, lower quality service, that the industry as a whole suffers, and will continue to do so. John cites that:

    “…As “boiler-room” SEO firms cold-call companies and pitch ridiculously low prices for SEO contracts, based on old and incorrect SEO information readily accessible to consumers, high quality SEO firms start looking “too expensive”…”

    On this point I can’t agree more. It’s very obvious, from our clients’ stories alone, that there are a plethora of ill-advised/ill-advising SEO firms out there raking in clients by the loads.

    Think about how nice “The top of Google in days for only $39.95!” sounds. Pretty nice.

    However, in regard to the industry as a whole, John also stated:

    “This puts the prospective SEO client at a distinct disadvantage, and provides an opportunity for the contract-seeking “snake oil SEO salesman” to close a deal at a good profit, often without realistic accountability or other consumer safeguards in place.”

    This is the part I have to disagree with. Yes, there are a lot of companies and freelancers alike providing a bad service. Again, I get stories everyday about “such-and-such company that ripped me off.” And some of them are pretty bad. But our industry is a new one. It was just 1995 that Danny Sullivan opened the world’s eyes to the idea of search and it’s technology; and I can remember 3 years ago trying to explain what SEO was in the first place. 2 years ago I had to fight how SEO was important. Last year, we started to not only get into the SEO with a client, but discussions on online marketing and Internet exposure as a full on business strategy.

    Maybe we are very lucky (and believe me, that’s not it) but I’ve seen clients that are pretty savvy themselves. As time goes on, and more attention is given to the idea that there are firms out there that offer a dis-service, I think our clients will also become more aware. I don’t believe SEO will be it’s own downfall, but I do believe that SEO’s will be forced to offer services on more than a fake contract basis. There better be some return for our clients.

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