October 18, 2006 The following is a link to a post at SEOMoz. Rand started to compile information for on-page optimization efforts, and provided all of us with this invaluable information.
Rand’s List of Search Engine Ranking Factors
RSS feed for comments on this post.
The URI to TrackBack this entry is: http://www.seo-factor.com/Blog/bblog/trackback.php/42/
Line and paragraph breaks automatic, HTML allowed:
October 9, 2006 In creating a website we try to desperately to make something aesthetically pleasing, and there are so many methods to that madness. But the prettier the page, often means the more code we have to implement. More code equals less SEO friendly. Some things, in fact, will create a page that is not “crawler friendly,” and thus create problems when trying to get a site indexed or ranked. You want the crawlers (robots, spiders, se’s, whatever) to have as easy a time as possible. So let’s touch on a few things that will make a world of difference.
Robots tag vs. Robots.txt file
The robots.txt file is used in regard to directing a search engine. Not so much on where to go, as where not to go. You can use it to tell a search engine not to index a certain page or pages, or not to follow certain links. This is usually the case where there is confidential information you wouldn’t want a search engine to index, but can sometimes inadvertently cause a page to not be crawled at all. You will want to be careful in your robots.txt creation to avoid preventing a crawler on your site. This has, many times, been the cause for a site not being indexed. The same holds true for the robots tag. The robots tag is a little less customizable, and is rarely needed because most people put it on “index, follow” which is the default anyway.
JavaScript
A lot of cool functions and graphics can be achieved with the use of JavaScript. The problem is that sometimes the use requires a lot of code to be placed in the HEAD of the site. Though the code is ignored by the search engines, they still have to drudge through all of it to get to the readable code. Some search engines have a timeout or a maximum character read before they will just leave and move to the next site. It’s best to call the JavaScript from an outside file if at all possible. Also, be mindful that an error in JavaScript can cause a crawler to stop completely, again, moving to the next site. So, just be mindful of the extra stuff you put on your site. Try to keep the code clean and prevent a possible problem. Just remember that the crawler for a search engines has a great deal of work to do. It has to be fast, efficient, and simple. This simplicity means that it’s not going to work too hard to get what it needs before it gives up.
Thank you, Mr. Roboto. (I really couldn’t resist)
The URI to TrackBack this entry is: http://www.seo-factor.com/Blog/bblog/trackback.php/16/
Line and paragraph breaks automatic, HTML allowed:
October 9, 2006 Blogging is an ever-growing method of networking on the Internet. This one, for example, was created to help beginners that I work with in consulting on search engine optimization. It since has grown out of that, but that was the original intent. A great deal of companies are using blogs as an avenue of marketing, helping to provide updated information on products or services. But something a lot of bloggers neglect, is that it should be treated like a website in respect to marketing.
One of the links on my sidebar go to a great Marketing Blog, and there is a great deal of information there on marketing your blog. One of the greatest thing I found on that site was the massive list of directories meant for blogs and RSS feeds. You can get to that page directly here. So check that out for all you bloggers out there, and keep mind on blog SEO.
RSS feed for comments on this post.
The URI to TrackBack this entry is: http://www.seo-factor.com/Blog/bblog/trackback.php/26/
Line and paragraph breaks automatic, HTML allowed:
October 9, 2006 So you have an optimized site, have started and continue a good link building campaign, your site is on your business cards, and you tell all your friends about it, but for some reason, it just feels like your site needs a little…push. What ever will you do? One of the best next steps is a press release. Basically, an article will be written on your site/business/product or whatever, and distributed to many online press sources. This will provide your story to many eyes, which can lead to other article written by other syndications like newspapers, radio shows, and, the really big one, some sort of mention on television.
There are many services out there that provide a written article, promote the article, or both. One that comes to mind the most is PRWeb. They allow you to write the article and do the promoting, or write and promote it for you.
My next post will touch more on the specifics of writing and promoting an article, but for now just know that it is a really good way to promote your business.
The URI to TrackBack this entry is: http://www.seo-factor.com/Blog/bblog/trackback.php/27/
Line and paragraph breaks automatic, HTML allowed: