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Tag: seo title posts

  • Basic SEO » SEO Factor (2)

    6 June 2007

    Well…everyone else is jumping on this so I thought I would; and try to give some detail. I’ll show you what additions have been made, and how this helps us all understand what Google does and does not want to see from a site.

    SEO Podcast For Beginners

    6 June 2007

    I posted, not too long ago, on a podcast that Lee Odden will be involved with. I went through the site offering the podcast, Beginning SEO Podcast, and immediately fell in like with it.

    To SEO or Not To SEO? There Is No Question

    31 May 2007

    Well….there are a few questions. When you first hear of this “SEO thing,” a lot of it can sound like magic, or falsehood, or wonderful happy dreams coming true (the latter is likely an opinion induced by my love for the industry). So what’s a new business/site owner to do? Start with a few considerations […]

    Beginning SEO Podcast by Lee Odden

    30 May 2007

    Lee Odden over at the Online Marketing Blog will be recording a Beginning SEO Podcast tonight with David Brown and Brian Mark. Seeing how the majority of this blog is geared toward the budding SEO or new site owner, I thought it would be a good idea to spread the news of the coming podcast.
    Lee […]

    Description Tag Optimization

    18 May 2007

    Following in suit with all the SEO title posts I’ve been providing lately, I will discuss the description today. Though the meta tags has a whole have decreased in value, the description is still important from a marketing standpoint (MSN does seem to give a little weight to the description, so optimization of such is […]

    How To Title Your Pages

    15 May 2007

    After writing the post on supplemental results, and re-reading the title tag optimization post, I realized that I only went into how to optimize a title tag, but not how to implement them effectively on your site.
    As stated many times in this blog, the title should be unique to the page it is assigned to. […]

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  • On-Page Optimization » SEO Factor

    26 July 2007

    I’ve been spending the last few days with a team of developers creating a keyword research tool. We are pulling the information from a great number of areas, and will be providing results in a somewhat manual process (you usually find that the more automated the keyword research process, the less integrity you get as […]

    Site Design, SEO, And A Real World Case

    9 July 2007

    The best part of my consulting, full time job, is the large amount of case study. So many times a week I’m shown a site that has an “odd” problem. And the neatest part is that I get to educate and discuss SEO with other up-and-coming SEO’s.
    Just last week, I was emailed a strange happening […]

    Header Tags and SEO

    2 July 2007

    I recently got to have discussions with a few other SEO’s, and there was a topic dear to my heart that became the highlight in discussion. That was the importance of H tags. It so happens that some SEO’s do not hold the header tags as important at all, even discounting their use all together. […]

    301 Redirect Those Old URL’s

    22 May 2007

    Today I consulted on an issue that comes up all the time, but I don’t think I have ever blogged about it. 301 Redirects. More specifically, in reference to moving a site to a new domain name.
    For whatever reason, you want to change the domain name of the site, but need to keep the link […]

    Description Tag Optimization

    18 May 2007

    Following in suit with all the SEO title posts I’ve been providing lately, I will discuss the description today. Though the meta tags has a whole have decreased in value, the description is still important from a marketing standpoint (MSN does seem to give a little weight to the description, so optimization of such is […]

    How To Title Your Pages

    15 May 2007

    After writing the post on supplemental results, and re-reading the title tag optimization post, I realized that I only went into how to optimize a title tag, but not how to implement them effectively on your site.
    As stated many times in this blog, the title should be unique to the page it is assigned to. […]

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  • Description Tag Optimization » SEO Factor

    « CSS and Google – 301 Redirect Those Old URL’s » 18 May 2007

    Following in suit with all the SEO title posts I’ve been providing lately, I will discuss the description today. Though the meta tags has a whole have decreased in value, the description is still important from a marketing standpoint (MSN does seem to give a little weight to the description, so optimization of such is necessary, but don’t stress too much over that part). Most often, the description tag will appear just below the clickable link (which is usually the title tag) in the SERP’s.

    This is important to remember for a couple of reasons. The description is your first “sales pitch” to a potential customer. It should be concise, and call the searcher to action. Also, the words searched for will be in bold, bringing more attention to the description. See below for an example on how our description for the meta tag optimization page shows in Google:

    So you can see how it would be important to showcase your target search terms in the description, and make it clickworthy.

    The description does have a max length. It seems that Google is being the shortest, at about 150 – 160 characters. It’s not always the same number, but you should be aware of this as too long of a description can result in a mixed message to a searcher.

    So for those descriptions, keep them short, sweet, and enticing.

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