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  • Do You Have Any Stupid Clients? » SEO Factor

    « Google. More Popular Than Sex – Fun With TLA » 19 October 2007

    The title to a post on WebProWorld really got to me today. Do You Have any Stupid Clients?

    The post wasn’t as aggressive as the title, but it really upset me that the statement was even made. Stupid implies that a person is unable to learn or understand. Why on Earth would an SEO, or an expert in any industry, declare stupidity on one that is not an expert in said industry?

    As SEO’s, we have placed ourselves in an field that is still very¬† new, and very mysterious to those that aren’t involved. We research, test, implement and repeat our processes over and over until some form of understanding can be achieved. All these things take a lot of time and patience. But that is OUR job, Not that of our clients.

    I personally cater to a ton of people that had absolutely no previous knowledge that my craft even existed before I came along. I felt, and still feel, that it was a part of my responsibility to educate these people. My clients may not be able to optimize or promote a page themselves, but I’ll be damned if they don’t at least get a basic understanding of what I’m doing. Hell, I barely sell a service before a 3rd or 4th call. I would much rather have an understanding and comfortable client than a quick sale. And my clients are. This isn’t stupidity at all.

    Instead of degrading someone who doesn’t know something about what you do, why not help them by educating? It’s something that we as SEO’s should be doing as much as possible. There are plenty of snake oil salemen out there making our jobs difficult enough. We have to bring a little positive light to what we do, and poking at a business owner where we could have instead helped them doesn’t help.

    And on another note. For the advice that was given to me that posting “beginner” articles on this blog should stop, I respectfully decline. I’ve gotten 2 emails in the last month from SEO’s that I completely respect telling me how I should leave that area of blogging, or I would never really get traffic from Sphinn, or Digg, or get links from other SEO bloggers. To that I say, that’s cool with me. I’m not ready to be a leader yet. I’m a worker right now. I know my place, and am very happy with it. Maybe later.

    If I were blogging for money, I sure as hell wouldn’t have started one for the SEO world. There are a ton of SEO’s out there that can blog circles around me. Instead, I would much rather have a log (a “web log” if you will) to point potential clients to specific posts.

    I worked in a corporate Internet marketing world for 3 very long years, and I have a very strong opinion now on quality of work because of them. Small business owners are getting ripped off daily, and have almost nobody to turn to. If posting beginner articles doesn’t make me a famous SEO, that’s OK by me. I can still take part in forum and Sphinn discussions, which is probably the most important thing I do anyway. So, I’m off to continue the Begginer’s Guide To Local Search I’ve been working on over the last week.

    O.K. I’m done getting cranky. It’s Friday, and I am to propose to my loved one today. The good mood has to be kept. I wish everyone a well Friday.

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  • Rand Fishkin is Oprah » SEO Factor

    « Microsoft Doesn’t Like ‘69′ – Don’t Just Delete Your Comment Spam » 5 October 2007

    Before I continue, this is in no means my declaration of a side. I just couldn’t help myself, and wanted to poke fun at the seemingly Pick on Rand and SEOmoz month. I thought I would just bring a little humor to the whole thing.

    The original article was taken from here :

    There’s no doubt that Oprah Winfrey influences public opinion–her TV talk show reaches millions of fans each day. A group of Texas cattle ranchers are definitely not fans of Winfrey, however. They are suing her for $12 million.

    On her April 16, 1996 show, Winfrey interviewed Howard Lyman, a vegetarian activist, who told the audience that the United States was in danger of having an outbreak of mad cow disease. At the time, hundreds of thousands of cows in Great Britain were being killed because experts suspected that the contaminated beef was causing a deadly disease in humans. When Lyman appeared on Winfrey’s show, there had been no recorded cases of mad cow in the United States–and there have been no cases in this country since.

    After hearing Lyman, Winfrey exclaimed, “It has just stopped me cold from eating another burger.” The next day, the U.S. cattle market plummeted.

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    There’s no doubt that Rand Fishkin influences public opinion–his SEO Blog reaches thousands of fans each day. A group of Sphinners, bloggers, link-buyers/sellers, and directories are definitely not fans of Fishkin, however. They are poking at him post after post after post after post.

    On his September 20, 2007 post, Fishkin targeted Aviva (among others) , a directory, that would house a link to your site for a small fee. At the time, thousands of cows…I mean directories across the globe were being penalized because experts suspected that their quality was lacking and were created solely to exploit the Google PageRank system. When Fishkin first researched the Aviva Directory, there had been no recorded cases of mad cow in the United States…crap…I mean debate on Rand’s evidence for determining the directory’s penalty.

    After hearing Matt Cutts respond to a directory submission question, Fishkin exclaimed, “It has just stopped me cold from eating another burger.”…dammit…I mean “What Makes a Good Web Directory, and Why Google Penalized Dozens of Bad Ones” The next day, Sphinn exploded.

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  • Link Building Tips From Shylock » SEO Factor

    « Here Is An Idea That Would Help Restaurants Get In The SMM Game – The ‘Banned Directories’ Blah Blah » 18 September 2007

    There are soooooo many link building tip articles and blog posts out there. I have even written a few myself (and will likely continue to do so). But I stumbled (actually caught on Sphinn) onto one today that was actually a more interesting read.

    It’s not that this post offered any Earth-shatteringly new techniques or secrets of the trade (except the tip on forum posting. There was an aspect there I hadn’t thought of). But the post offered a more “basic” approach. With each commonly known method of link-building, the author (Alexandru) also offers a difficulty level, time consumption level, and quality level of the link attained.

    Catering quite a bit to the “beginning SEO” here at SEO Factor, I felt compelled to link to it.

    So, check out the Shylock Blogging post on 15 Link Building Methods. I hadn’t seen this blog yet, and am happy to add it to my reader. You should do the same.

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