SEO Service Details
As with any business move, the SEO and Internet Marketing process will begin with a consultation with you to determine the campaign’s goals. This can be done via email, or a phone call at your convenience. Some questions to think about before the initial consultation (or before you make any small business Internet marketing moves with your site, with or without my help) would include:
What is your definition of success?How long has your site been active?Who is your target audience?
What are your goals with the site?
With both the local and national services, I will make use of the following methods of optimization and marketing to best promote your business’ site:
More information on these steps can be explored below.
These are the most common methods to basic optimization of the site. However, there are cases where extra efforts are needed. This can include rectifying improper syntax on the site with various coding languages that can prevent a search engine crawler, spam methods, internal linking, etc. These points are also taken care of as part of the service. The page being optimized will be completely undertaken by myself, Josh Garner, and optimized to comply with the very best practices of SEO.
Keyword Research
Arguably the most important part of any Internet marketing campaign, your site starts with the selection of the appropriate terms. With research, we can determine the search terms that your potential customers are actually using, and the terms that will bring the proper traffic to your site.
Current Rankings, Traffic and Link Analysis
You can’t move forward if you don’t know where you are. Once the targeted search terms are selected, I will run a number of reports to determine your site’s current status in the search engines. Not only will this give us a better understanding of where your site stands, it will help to provide us with a better plan of action for your site’s next moves, pointing out the strong and weak points that need attention.
Competition Analysis
The next step is to identify your competition. This will help us to determine a number of goals for your site including more keyword research and targeted link sites.
Meta Optimization
I will optimize the meta tags of the site to promote the desired search terms and induce a higher click through rate. This will include optimization of the title, description, and keywords meta tags.*
Content Optimization
Part of the optimization process also involves creating quality, optimized content on the site to focus on your major search terms, and attract a higher rate of link building once those efforts are implemented.
Press Release/Article Distribution
As part of the promotion service, we will often make use of articles and/or press releases. A press release can be one of the most inexpensive and effective ways to get your site noticed by increasing relevant traffic and increasing link popularity. A properly written article can create an online awareness of your site, and the show the integrity of your service or product. Though an increase in link popularity can indeed result from a great article or press release, it is not the main focus of this part of the service. Articles and press releases are used more to increase the visibility online, and to promote awareness of your company.
Link Building
One of the most important ranking and traffic building factors in SEO is link popularity. Once the site has been optimized, we will begin a link building campaign by approaching other relevant, and quality built sites, submit to directories, promote to social media groups, and paid links if and where appropriate.**
Social Media Marketing
Depending on your business model, we will sometimes promote your site and business in various social media marketing areas. Beyond online article and press release distributions, social media marketing will provide a much higher potential for inbound links from other websites, as well as promote your business to a more targeted audience. We will create and manage various social media accounts to broaden the reach of your site’s coverage, and provide quality links and traffic to your site. Please keep in mind that Social Media Marketing will have varying effects for various types of businesses. It should be noted that some business models simply do not benefit from Social Media Marketing.
Ranking Report
A monthly ranking report will be conducted and provided to you, showing your current standings in the search engine, your rankings the previous month, and the degree of change. This will be provided for the duration of the contract, with the option to continue thereafter.
We, Us and My Commitment to You
You may have noticed that I used the words “we” and “us” throughout these descriptions of the SEO services. No, there isn’t a team working on your site, just little ol’ me. However, it is important that you, as the client, take some part in the process. I will work with you through the steps to provide you with a better understanding of what methods are being used, how, and why. It is a personal and professional commitment that the services I provide come with satisfaction.
*The keywords meta tag has not as much an impact on your sites rankings as other factors. Due to years of abuse, the search engines have discounted any weight given to this tag. We do optimize it though for some directory submissions in the future (some of them pull from this tag) and so that there will always be an account of what terms are targeted for that page.
**It should be noted that paid links, currently, may sometimes come with a penalty by Google to the sites that sell them. Though there is no evidence of a penalty to the sites purchasing them, if a link is purchased on a penalized site, the money spent may very well be in vain. Any link build approach involving paid links will be discussed with you in detail before any action is taken.
If you are interested in any of my services, or just wanna talk SEO, feel free to contact me.