10 December 2008 No Comment
You might be hearing a lot of stuff about this Internet marketing, or SEO or even website promotion. Maybe you’ve heard the term “social media.” Well, be warned. These people are just trying to take your money. There is no need to take it seriously.
This is an open letter to all business owners. I am asking, no pleading with you not to take you online marketing seriously.
It’s a waste of time and money, it won’t get you anywhere and nobody else is using or paying attention to this stuff. It’s just not worth it. Please don’t waste your time or money on the Internet.
Don’t Blog Properly
Please, don’t setup a blog for your company. If you do, please don’t take the time to post relevant content in any consistent manner, or promote it properly. Don’t listen to those guys that tell you that you have to dedicate any time or attention to it. Don’t involve yourself in the avenues available to promote your blog, or take proper note of the focus of its existence.
Instead, if you have to have a blog, please use it solely for newsletters or salespitches. And do me a favor, only post once a month or so, and never reply to any comments. And disregard those ideas that you will want to use the online community to help spread the word of your blog.
Don’t Optimize Your Website
If you have a website (and I don’t know why you would need one anyway), please don’t have a professional optimize it for the search engines. Please don’t fall into the thought that getting relevant rankings for relevant traffic would benefit you in any way.
If you do fall victim to this thought, the least you could do is limit your budget to $90 a month, and preferably make use of a company that will submit your website to thousands of search engines.
Please Ignore Social Media
Listen, MySpace is for teenage girls, and Facebook is for college students. Twitter is for people that have too much time on their hands, and LinkedIn is for blow-hards. Whatever you do, don’t sign up for any of these.
If you must have a social profile, please just sign up, and forget it. Don’t pursue any relationships that could prove mutually beneficial, and don’t make use of the extremely popular mediums in an effort to connect with your customers or potential customers. Just set it and forget it.
Whatever You Do, Don’t Listen To The Community
Whatever you do, don’t listen to the people talking about you, to you or in regard of you. Don’t waste your time responding to silly comments online about your business. Don’t belittle yourself by even giving them attention.
Instead, just know that those comments are on the Internet, and they will go away soon anyway. Besides, nobody reads that stuff.
Why Not Do These Things?
Because you have a competitor – perhaps many of them. And they are doing these things. And if they aren’t, they will. And do you know who will help them? I will. At least, someone in my industry will. And when someone like me notes their competitors, it’s really nice to see that you aren’t taking your online presence seriously. This helps to ensure my clients’ and thus my success.
We love it when you don’t do these things. We look a lot better when our clients find exponentially better results than you do, and it pays a lot better when we return those results.
So please, don’t take your online presence seriously. Don’t waste your time and money. My clients and I will thank you. And this could be returned by offering you a job when you need it.